Lists & Data – Business-14-05-2013 ARCHIVE

RISK MANAGEMENT: Hedging paper bets  Dec 01, 1999 10:30 PM By Shannon Oberndorf

Locking in paper prices with a third party can stabilize costsAnyone remember the 50%-plus paper price increases of 1994-95? Catalogers Miles Kimball

PERSONALIZATION: Registering for success  Dec 01, 1999 10:30 PM By Shannon Oberndorf

Tips to help you get more from the site registration processMany Websites gather user information such as name, e-mail, and shipping address during the

RELAUNCHES: Fairy-tale ending for Storybook  Dec 01, 1999 10:30 PM By Mark Del Franco

Girls’ apparel title thrives under new parent Delia’sWhat are the chances of survival for a catalog whose corporate parent filed Chapter 11, stopped mailing

REPOSITIONING: From `value’ to `quality’  Nov 01, 1999 10:30 PM By Shannon Oberndorf

Beauty, fashion, and fun – that’s the message Specialty Catalog Corp. wants to get across to customers with the repositioning of its Paula Young catalog.

SALES ROUNDUP: FALLING UPWARD  Nov 01, 1999 10:30 PM By Mark Del Franco

Fall sales reports point to a green holiday seasonHeading into the holiday season, a number of catalogers have cut back on prospecting in favor of mailing

POSTAL: Expect rate hike by 2001  Nov 01, 1999 10:30 PM By Paul Miller

On Sept. 10, the U.S. Postal Service ended its fiscal year in the black for the fifth consecutive time; spurred by the past year’s $700 million cost reduction

Scat, copycats  Nov 01, 1999 10:30 PM By MCM staff

In Glenda Shasho Jones’s article this month, titled “The 10 most common creative mistakes” (page 119), the number-three mistake is copycat creative. Indeed,

Room with a dejavu  Nov 01, 1999 10:30 PM By MCM staff

Hey, mistakes happen. But a Catalog Age staffer did think she was going crazy when paging through her 148-page Autumn 1999 Pottery Barn. That’s because

PHOTOGRAPHY: Lifestyle vs. product shots  Nov 01, 1999 10:30 PM By MCM staff

When should I use lifestyle photography rather than product photography?Estin B. Kiger: “Lifestyle” is one of those elusive terms that means something

Performance Products  Nov 01, 1999 10:30 PM By Leslie Goff

To cater to every form of four-wheeled transport, the cataloger built a new high-performance product databaseWith more than 200,000 SKUs and growing,






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