MULTICHANNEL MERCHANT » LISTS & DATA - BUSINESS-14-05-2013
Beauty, fashion, and fun – that’s the message Specialty Catalog Corp. wants to get across to customers with the repositioning of its Paula Young catalog.
Three years ago, the founders of Genesis Direct were convinced that they could create a new business model – buy up dozens of small catalogers and, thanks
Although Wilmar Industries is taking the plunge into e-commerce next month, the repair and maintenance products cataloger still sees print catalogs as
Williams-Sonoma, the San Francisco-based cataloger/retailer of cooking and entertaining products, has revamped its $100 million catalog – and according
What a long, strange trip it’s been for Rio Grande’s production process. Up until five years ago, the business-to-business gems and jewelry tools cataloger
Most catalogers strive for a catchy title, but “Bite Me?” A Catalog Age staff member picked up this offbeat gem from the Bite Me Live Bait Co. while on
In their continuing search for new names, some catalogers have turned to self-reported databases. Typically generated by mass-mailed consumer surveys
We may have discovered where at least one of J. Peterman’s illustrators is moonlighting while the upscale apparel marketer’s catalog remains on hiatus.
This month’s questionWhat was your worst production nightmare?Unlike their larger counterparts, small catalogers often have limited time and resources
The S&S Recreation catalog is “jam-packed with every imaginable recreational craft, toy, or game,” one judge proclaims. Indeed, organizations that are