Lists & Data – Business-14-05-2013 ARCHIVE

PHOTOGRAPHY: Lifestyle vs. product shots  Nov 01, 1999 10:30 PM By MCM staff

When should I use lifestyle photography rather than product photography?Estin B. Kiger: “Lifestyle” is one of those elusive terms that means something

Production horror stories  Oct 01, 1999 9:30 PM By Moira Pascale

This month’s questionWhat was your worst production nightmare?Unlike their larger counterparts, small catalogers often have limited time and resources

REORGANIZATIONS  Oct 01, 1999 9:30 PM By Paul Miller

Three years ago, the founders of Genesis Direct were convinced that they could create a new business model – buy up dozens of small catalogers and, thanks

Print still key to Wilmar’s growth  Oct 01, 1999 9:30 PM By Shannon Oberndorf

Although Wilmar Industries is taking the plunge into e-commerce next month, the repair and maintenance products cataloger still sees print catalogs as

REDESIGNS: W-S cooks up a new look  Oct 01, 1999 9:30 PM By Moira Pascale

Williams-Sonoma, the San Francisco-based cataloger/retailer of cooking and entertaining products, has revamped its $100 million catalog – and according

PRODUCTION  Oct 01, 1999 9:30 PM By Shannon Oberndorf

What a long, strange trip it’s been for Rio Grande’s production process. Up until five years ago, the business-to-business gems and jewelry tools cataloger

A fishy title  Oct 01, 1999 9:30 PM By MCM staff

Most catalogers strive for a catchy title, but “Bite Me?” A Catalog Age staff member picked up this offbeat gem from the Bite Me Live Bait Co. while on

PROSPECTING  Oct 01, 1999 9:30 PM By Peter Girard

In their continuing search for new names, some catalogers have turned to self-reported databases. Typically generated by mass-mailed consumer surveys

Peterman poseurs?  Oct 01, 1999 9:30 PM By MCM staff

We may have discovered where at least one of J. Peterman’s illustrators is moonlighting while the upscale apparel marketer’s catalog remains on hiatus.

Restoration Hardware, Fall 1998  Sep 01, 1999 9:30 PM By MCM staff

At first, the inaugural issue of retailer Restoration Hardware’s catalog confuses several of the judges, since despite the title, only a few of the catalog’s






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