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Lists & Data – Business-14-05-2013 ARCHIVE

Playboy adds Spice  Jun 01, 1999 9:30 PM By Mark Del Franco

Playboy Enterprises’ $100 million acquisition of the Spice adult pay-per-view service in March, a year after the deal was first announced, has made the

Rate appeal ruling due  Jun 01, 1999 9:30 PM By Paul Miller

An Appeals Court ruling was expected by early June on the Alliance of Nonprofit Mailers’ challenge to the legality of the January 1999 postal rate increase.

Planning ahead  May 01, 1999 9:30 PM By Moira Pascale

Carrie Van Dyck is co-owner of Herb Farm, a Fall City, WA-based catalog of herbs and related products. Annual sales, $2 million; annual circulation, 270,000.We

Polishing lackluster lists  May 01, 1999 9:30 PM By Moira Pascale

Has your mailing list failed to generate much rental income lately? If so, several list industry experts have suggestions for adding value and generating

Pottery Barn kids around  May 01, 1999 9:30 PM By Paul Miller

Housewares and home decor cataloger/retailer Williams-Sonoma doesn’t break out sales of its five divisions: Pottery Barn, Gardener’s Eden, Chambers, Hold

Scoring sales via telemarketing  Apr 01, 1999 10:30 PM By MCM staff

All it took was two telemarketers. By moving two team sales reps who had previously handled inbound orders to a newly created outbound telemarketing department,

Playing private eye  Apr 01, 1999 10:30 PM By Paul Miller

Catalogers and industry observers estimate that 20%-60% of the names on a business-to-business house file become inactive in any given year. And reactivating

PETERMAN  Apr 01, 1999 10:30 PM By Moira Pascale

On March 5, the day that its assets were put on the block for bankruptcy liquidation, the upscale cataloger/retailer J. Peterman Co. finally found a buyer.

Postal Service, PRC at odds over postal reform bill  Apr 01, 1999 10:30 PM By Paul Miller

In January, with the convening of the 106th Congress, Rep. John McHugh (R-NY) introduced a new version of his Postal Reform Act, now named the Postal

People  Mar 01, 1999 10:30 PM By MCM staff

J. Michael Wolfe, the president of Longmont, CO-based Concepts Direct, was elected to the cataloger’s board of directors. The company also hired J. Benjamin






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