Lists & Data – Business-14-05-2013 ARCHIVE

People  Feb 01, 1999 10:30 PM By MCM staff

Kim Myers is now managing editor of outdoor apparel and equipment cataloger Patagonia, based in Ventura, CA.Gift catalog Eximious has named Jeff Parnell

Qualifying your leads  Feb 01, 1999 10:30 PM By Robert Spiegel

With the high cost of printing and mailing, catalogers can’t afford to waste mailings on unqualified leads. Business-to-business marketers-particularly

Ready or not . . .  Feb 01, 1999 10:30 PM By Shannon Oberndorf

Sure, you’ve got your hands full ensuring that your internal computer systems are Y2K-compliant, but what about the systems of your suppliers? Can your

SANTA’S MIXED BAG  Feb 01, 1999 10:30 PM By Mark Del Franco

Call it a tale of two segments: For many catalogers of gifts, gadgets, and other hard goods, the holiday season delivered double-digit sales gains over

Privacy clampdown  Feb 01, 1999 10:30 PM By Shannon Oberndorf

According to the Data Protection Directive of the European Union (EU), which went into effect Oct. 25, nations belonging to the EU are forbidden to transmit

Rewarding strategies  Feb 01, 1999 10:30 PM By Moira Pascale

Bruce Green is director of finance and marketing for Lady Grace Stores, a cataloger/ retailer of women’s intimate apparel. Annual catalog sales, less

‘Professional’ buyers  Jan 01, 1999 10:30 PM By Lynn Dougherty

Mailing to the office is a necessary tactic for business catalogs, but many consumer catalogers have also been finding that it pays off to reach prospects

Reaching into retail  Jan 01, 1999 10:30 PM By Jack Schmid

Despite their differences, catalogs and retail have always had a close relationship. After all, cataloging sprang from the retail sector in the late 1800s

Realities of Datamining  Jan 01, 1999 10:30 PM By Scott Wisner

That’s where datamining comes in. The straightforward definition of datamining is that it is an automatic way to extract previously unknown information

Predicting that next purchase  Jan 01, 1999 10:30 PM By MCM staff

You’ve just purchased a Bonnie Raitt CD from online music seller CDnow. Immediately, the Website analyzes your needs, using information about other customers’






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