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Lists & Data – Business-14-05-2013 ARCHIVE

List and Data Strategies: Tips for Capturing More Data  Mar 01, 2007 10:30 PM By Tim Parry

The Internet has led to new ways of obtaining marketing data about customers, but old-school methods still work well too. In fact, best practices in capturing information usually require using a combination of strategies to maximize completeness and recency of data, says Scott Cone, vice president/client leader of Lanham, MD-based database marketing company Merkle. Here’s advice from experts on how to effectively gather information and flesh out the data you have.

Response Analysis Made Simple  Mar 01, 2007 10:30 PM By Bill Singleton

The pressures of promoting and fulfilling peak-season sales can overwhelm the subtleties of tracking exactly where those sales are coming from. If you have a real-time tracking system or already analyzed your holiday results, you should have a good idea. If you don’t and you didn’t, now is the time to set up your analysis to inform you of what happened and to prepare you for when you’re in the thick of the holidays again.

Digging for gardening buyers  Feb 01, 2007 10:30 PM By Sherry Chiger

With the names of 6.8 million 12-month buyers available for rental or exchange during the third quarter of 2006, the consumer gardening category suffered

Revving up finally  Feb 01, 2007 10:30 PM By Sherry Chiger

Catalog Tracker’s mailbox was chock full of consumer books in November. All told, the service of Greenwich, CT-based list services firm Direct Media logged

The first five commandments of database content management  Feb 01, 2007 10:30 PM By Jim Wheaton

Welcome to a new quarterly column by Jim Wheaton, cofounder/principal of Wheaton Group, a Chicago-based data management, data mining, and decision sciences

How New Prospecting Lists Survive A Merge Before You Mail  Jan 16, 2007 10:47 PM By Jim Coogan

How can you tell if a new prospecting list you are testing for the first time has a chance of success? Look carefully at the gross-to-net percentage of a new list. If the new list doesn

Use Multiple Touches to Multiply Your Profits  Jan 16, 2007 10:44 PM By Dan McDade

Each year, millions companies spend on business marketing strategies that involve one-off ads or direct mail pieces that may win awards, but generate few sales. The reason? Most often, this type of direct marketing campaign does not reach qualified prospects.

On-Demand Lead Generation: ‘The List’ 3.0  Jan 16, 2007 10:40 PM By Frank Vaculin

If there is one thing that sales and marketing executives can agree on, it

How Many Web Buyers Will You Have for Next Year’s Catalog Circulation?  Jan 08, 2007 10:39 PM By Jim Coogan

Web buyers represent an ever-increasing portion of a catalog

CLEANING UP  Jan 01, 2007 10:30 PM By Tim Parry

With a postal rate increase on the horizon, you might expect catalogers to be agonizing over their mailing plans and slashing circulation. But so far,






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