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Lists & Data – Business-14-05-2013 ARCHIVE

Women’s apparel buyers return  Jan 01, 2007 10:30 PM By Sherry Chiger

After a bit of a lull, women’s apparel buyers got busy placing orders again. For the third quarter of 2006, the names of 33.3 million 12-month buyers

Epsilon to Acquire Abacus  Dec 29, 2006 1:09 AM By Tim Parry

Epsilon, a business unit of Alliance Data Systems Corp., reached an agreement to purchase Lafayette, CO-based co-op database services provider Abacus, a division of DoubleClick, Inc., in an $435 million cash deal that is expected to close in the first quarter of 2007.

The Customer-Data Diet: Smaller Portions Can Yield Greater Satisfaction  Dec 18, 2006 7:37 PM By Steve Schultz

How do you know when you have had too much data lately? By and large, we have come to believe that more is better

Don’t Be Shy About Making Conversational Marketing  Dec 18, 2006 7:28 PM By MCM staff

Selling products and services through multiple channels offers a number of touch points where you can gather information from customers or potential customers

Growth spurt for kids’ market  Dec 01, 2006 10:30 PM By Sherry Chiger

The baby boomers are all grown up, but that’s not stopping them and their offspring from buying children’s merchandise via mail. According to New York-based

Insert Media: Not Just an Alternative  Dec 01, 2006 10:30 PM By Tim Parry

It wasn’t too long ago that insert media were viewed as the red-headed stepsister of prospecting tools. Most catalogers considered package inserts and

Gift Recipients and Ship-tos Provide January Sales Opportunity  Nov 20, 2006 9:01 PM By Michelle Farabaugh

The holiday season is here and holiday orders are starting to flow in. Gift orders will continue to increase over the next three or four weeks as we approach the shipping cutoff for Christmas. It is important to make sure ship-tos and gift recipients are tracked and added to the marketing plan for January/February to leverage the potential new customer.

InfoUSA Buys Rubin Response  Nov 13, 2006 7:18 PM By Tim Parry

InfoUSA bought another list firm on Nov. 10: Schaumburg, IL-based Rubin Response Services.

Show Me The Data: Marketing To the Infrequent Buyer  Nov 06, 2006 10:37 PM By Bill Singleton

You know you should time your list rental and mailing frequencies to the average buying cycle of your dominant customer segment.

Waking the dormant  Nov 01, 2006 10:30 PM By Tim Parry

Looking to grow your active-buyer file? Consider focusing less on prospecting and more on reactivating dormant customers. Targeting inactive customers






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