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MULTICHANNEL MERCHANT » LISTS & DATA - BUSINESS-14-05-2013
With a postal rate increase on the horizon, you might expect catalogers to be agonizing over their mailing plans and slashing circulation. But so far,
Epsilon, a business unit of Alliance Data Systems Corp., reached an agreement to purchase Lafayette, CO-based co-op database services provider Abacus, a division of DoubleClick, Inc., in an $435 million cash deal that is expected to close in the first quarter of 2007.
How do you know when you have had too much data lately? By and large, we have come to believe that more is better
Selling products and services through multiple channels offers a number of touch points where you can gather information from customers or potential customers
The baby boomers are all grown up, but that’s not stopping them and their offspring from buying children’s merchandise via mail. According to New York-based
It wasn’t too long ago that insert media were viewed as the red-headed stepsister of prospecting tools. Most catalogers considered package inserts and
The holiday season is here and holiday orders are starting to flow in. Gift orders will continue to increase over the next three or four weeks as we approach the shipping cutoff for Christmas. It is important to make sure ship-tos and gift recipients are tracked and added to the marketing plan for January/February to leverage the potential new customer.
InfoUSA bought another list firm on Nov. 10: Schaumburg, IL-based Rubin Response Services.
You know you should time your list rental and mailing frequencies to the average buying cycle of your dominant customer segment.
Looking to grow your active-buyer file? Consider focusing less on prospecting and more on reactivating dormant customers. Targeting inactive customers
by Tommy Kelly
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