The B2B Buyers Journey

Jul 02, 2013 12:12 PM  By

There are five key data points to consider with the B2B buyers journey, according to this  infographic by Madison Logic. A  couple of key points to consider for the journey, according to the infographic are that 50% of leads are qualified but not yet ready to buy, only 25% of leads are legitimate and should advance to sales.  B2B_Journey_Infographic--600

  • Tamar Weiss

    Hi Daniela, great infographic and nice points. Yes, the customer journey today is longer, but by building personas for your customer you can personalize the content to engage him during in the process and nurture the lead. Our customers are able to account for success by identifying key anonymous prospects and creating personas based on their organization, location, and digital behavior. Thanks for sharing! Tamar, Insightera