CORRECTION
In the May 1 issue, we had an error on our Market Snapshot chart of outdoor gear mailers with the largest active buyer files. We inadvertently picked up the wrong numbers for the fourth-quarter 2004 house file universe; the corrected chart appears below. Multichannel Merchant regrets the error.
Outdoor gear mailers with the largest active buyer files
| Rank | List name | 4Q 2004 house file universe | Average order |
|---|---|---|---|
| 1 | Cabela's | 3,347,900 | $119 |
| 2 | Sportsman's Guide | 938,456 | $75 |
| 3 | Bass Pro Shops Catalog Buyers | 901,627 | $100 |
| 4 | Recreational Equipment Inc. (REI) | 835,210 | $96 |
| 5 | Sierra Trading Post | 697,393 | $75 |
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