LISTINGS
New lists
Intimate Promise by Roaman's
Launched at the beginning of the year, the Intimate Promise by Roaman's catalog already has nearly 85,000 six-month buyers. Customers spend an average of $50 an order on lingerie and other apparel for plus-size women. They have an average household income of $53,000 and an average age of 54.
Cost: $120/M
Selects: state, SCF, zip, product, dollar amount, single buyers, multibuyers, cash, credit card, inhouse credit card, three-month buyers, one-month buyers
Contact: Direct Media, 203-532-3769 or www.directmedia.com
Daigger Laboratory Supplies and Equipment
More than 23,000 lab supervisors, chemists, forensic scientists, and others involved in laboratory work have purchased from the Daigger catalog during the past 12 months. They spend an average of $534 an order on microscopy and filtering supplies, UV lamps, chemicals, and other products.
Cost: $140/M
Selects: state, SCF, zip, gender, three-month hotline
Contact: Acme List Management, 847-587-1160 ext. 21
Seltzers Smokehouse Meats
Best known for its Lebanon Bologna, Seltzers Smokehouse Meats has more than 11,000 catalog buyers. Customers, 55% of whom are women, have an average income of $45,000; they spend an average of $65 an order.
Cost: $100/M
Selects: state, SCF, zip, gender
Contact: RMI Direct Marketing, 203-798-0448 or www.rmidirect.com
JupiterImages
A supplier of stock photography and other images via Web downloads and CDs, JupiterImages has nearly 624,000 active subscribers. Many are graphic artists and professional designers.
Cost: $150/M
Selects: state, SCF, zip, gender, job title
Contact: MKTG Services, 215-867-4078 or www.mktgservices.com
Americana Collectibles Online Collectible Buyers
The more than 3.9 million collectors on this file, 75% of whom are women, have bought their products via the Internet.
Cost: $95/M
Selects: state, SCF, zip, type of collectible
Contact: Clientlogic Specialists Marketing Services, 201-865-5800 or www.clientlogicsms.com
Sports Collectors and Shoppers
Compiled from mail order buyer, self-reported, and transactional data, this file consists of more than 2 million buyers and collectors of sports memorabilia. They are primarily men with a median age of 35 and a median income of $65,000.
Cost: $65/M
Selects: state, SCF, zip, gender, age, income, ethnicity, homeowner, presence of children, sports interest by type, lifestyle, 30-day hotline
Contact: Focus USA, 201-489-2525 or www.focus-usa-1.com
Female Executives Business Alliance
More than 10.4 million female executives and professionals make up this file, which has been overlaid with Donnelley demographic and lifestyle enhancements.
Cost: $100/M
Selects: state, SCF, zip, age, income, occupation, marital status, presence of children, mail order buyer, homeowner, credit card, donor, ethnicity, home address, business address, title, number of employees, sales volume, industry type, growing business indicator, years in business, new business, telephone, e-mail
Contact: Walter Karl, 845-732-7089 or www.walterkarl.com
Inserts
Newport News Package Insert Program
Women's apparel cataloger Newport News ships an estimated 3.8 million customer packages a year. Buyers have an average household income of $51,000 and an average age of 47; they spend an average of $85 an order.
Cost: $61/M
Contact: Millard Group, 603-924-9262 or www.millard.com
Petals Blow-In Program
A cataloge of silk flowers and other home accessories, Petals mails roughly 14 million catalogs annually. Customers, 89% of whom are women, have a median age of 50; they spend an average of $115 an order.
Cost: $45/M
Contact: ALC of New York, 212-381-1738 or www.alcny.com
Cigar Magazine Blow-In program
Published quarterly, Cigar magazine has a circulation of 350,000. Readers, 99% of whom are male, have an average age of 44 and an average household income of more than $125,000.
Cost: $30/M
Contact: Stanton Direct Marketing, 607-734-4571 or www.stantondirect.com
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