LISTINGS

New lists

Limoges Jewelry Masterfile

More than 426,000 consumers have purchased value-priced jewelry from Limoges Jewelry during the past year. Customers, 95% of whom are women, have an average household income of $37,000; they bought via direct mail, space advertising, catalogs, and other forms of direct marketing.

Cost: $70/M

Selects: state, SCF, zip, dollar amount, six-month buyers, three-month buyers, one-month buyers

Contact: Names and Addresses, 847-465-1500 or www.nai.biz

Horse and Hound Gallery

This catalog, with the tagline “The Source for Equestrian Home Decor,” has put its more than 34,000 buyers on the market for the first time. Customers, 83% of whom are female, spend an average of $156 an order on pillows, rugs, lamps, mailboxes, sculptures, and other decorative items with an equestrian theme.

Cost: $100/M

Selects: state, SCF, zip, gender, recency

Contact: Mail Marketing, 201-750-3222

AllPosters

A direct marketer of posters, prints, and frames, AllPosters has more than 784,000 12-month buyers. Customers have an average income of $75,000.

Cost: $110/M

Selects: state, SCF, dollar amount, six-month buyers, three-month buyers

Contact: Lenser & Associates, 415-446-2500 or www.lenser.com

Valu-Bilt Tractor Parts

Nearly 45,000 farmers and rural home-owners have purchased from the Valu-Bilt Tractor Parts catalog during the past year. In addition to tractor equipment, Valu-Bilt sells toolboxes, sprayers, chains, and other ancillary items. Seventy-five percent of buyers are male.

Cost: $100/M

Selects: state, SCF, zip, zip+4, gender, age, income, telephone, six-month buyers, three-month buyers

Contact: Midwest Direct Marketing, 913-686-2220 or www.midwestdm.com

AXL Magazine Blow-In Program

A quarterly magazine for bodybuilders and other training athletes, AXL mails 500,000 copies every March, June, September, and December. Subscribers, 55% of whom are male, pay $32 for an annual subscription.

Cost: $35/M

Contact: Leon Henry, 914-285-3456 or www.leonhenryinc.com

Shade Tree ATV

During the past 12 months more than 11,000 ATV owners have bought helmets, tires, racks, trailers, and other accessories from the Shade Tree ATV catalog. Customers, 73% of whom are male, spend an average of $79 an order.

Cost: $95/M

Selects: state, SCF, zip, gender, six-month buyers

Contact: Chilcutt Direct Marketing, 405-478-7245 or www.cdmlist.com

New management

Mountain Gear

Selling outdoor sporting equipment and apparel, Mountain Gear has more than 73,000 12-month buyers. About 60% of orders are via catalog and direct mail, with the rest placed via the Web. Customers have an average income of $60,000 and spend an average of $150 an order.

Cost: $122/M

Selects: state, SCF, zip, gender, dollar amount, last purchase, six-month buyers, three-month buyers

Contact: Millard Group, 619-595-4801 or www.millard.com

Dorchester Media Women's Romance Masterfile

The eight magazines that make up the Dorchester Media Women's Romance Group have more than 187,000 active U.S. subscribers. The magazines include True Romance, True Confessions, and True Story. Subscribers, who are primarily female, have an average household income of $43,782; 43% are 18-34 years old.

Cost: $95/M; catalog rate, $80/M

Selects: state, SCF, zip, gender, source, paid, Catholic, Canadian, three-month hotline

Contact: Lake Group Media, 914-925-2400 or www.lakegroupmedia.com

HealthNews

A newsletter that discusses medical treatments and breakthroughs for a mature audience, HealthNews has 50,000 active subscribers. The newsletter's readers, 60% of whom are women, have an average age of 55 and an average household income of more than $55,000.

Cost: $105/M

Selects: state, SCF, zip, zip+4, gender, six-month hotline, quarterly hotline

Contact: ClientLogic Specialists Marketing Services, 201-865-5800 ext. 2226 or www.clientlogicsms.com