LISTINGS

New lists

Territory Ahead/Isabella Bird Masterfile

During the past year more than 347,000 men and women have purchased from the Territory Ahead and Isabella Bird apparel catalogs and Websites. Territory Ahead sells casualwear for men and women; Isabella Bird sells distinctive women's apparel. Customers of the catalogs, 72% of whom are women, spent an average of $165 an order. They have an average age of 49 and an average income of $95,000.

Cost: $127/M; $92/M, food mailers

Selects: SCF, state, zip, gender, product, size, Web buyers, dollar amount, average purchase, six-month buyers, three-month buyers

Contact: Millard Group, 603-924-9262 or www.millard.com

MCM Electronics Retail Catalog Buyers

Nearly 12,000 business and consumer buyers have purchased from the MCM Electronics catalog. Business customers are from small, midsize, and large companies that use repair parts to service their computer networks or that are involved in the audio/video industries. Consumer buyers are primarily middle-income male hobbyists.

Cost: $100/M

Selects: state, SCF, zip, business/nonbusiness, SIC, company size, order size, product

Contact: Matt Brown and Associates, 937-434-3949 ext. 207

Posh Tots E-mail Subscribers

A cataloger/retailer of high-end children's decor and gifts, Posh Tots has 105,000 opt-in e-mail subscribers. These subscribers are primarily affluent young parents. Customers spend an average of $450 an order.

Cost: $250/M

Selects: state, SCF, zip

Contact: Catalyst Direct Marketing, 201-405-1414 or www.catalystdm.com

Characters Blow-in Program

Selling licensed apparel, home decor, and gift items featuring well-known characters ranging from Betty Boop to SpongeBob SquarePants, Characters mails 648,000 catalogs a year. Seventy-eight percent of customers are women.

Cost: $35/M

Contact: Direct Media, 203-532-2307 or www.directmedia.com

Blair Home Blow-in Program

Blair Corp. expects to mail more than 12.8 million copies of its Blair Home catalog in 2006. Customers, who are primarily women 55 and older, spent an average of $75 an order.

Cost: $35/M

Contact: List Process Management, 212-517-8550 or www.listprocesscompany.com

Trump Exclusives

Premium direct advertising program Trump Exclusives launches in January. Each monthly envelope mailing will include a note from Donald Trump, sponsorship opportunities for participating companies, and a featured brand spotlighted on the envelope. The mailing is slated to go to 1 million households in the New York metro area with an income of more than $100,000. Advertisers will also receive placement on the Trump Exclusives Website.

Cost: $70/M

Contact: Mokrynskidirect, 201-487-8181, ext. 645 or www.mokrynski.com