Movers & shakers

Salt Lake City-based Mrs. Fields Famous Brands announced that Greg Berglund has joined the company as president of Mrs. Fields Gifts, a wholly owned subsidiary of the company. Berglund had been senior vice president/general manager of Disney Direct Marketing Services, as well as vice president of marketing for Cornerstone Brands.

Lanham, MD-based database marketing firm Merkle has hired Rick Burgess as vice president of talent acquisition. Burgess was a managing partner of the executive search firm Kaye/Bassman International Corp.

San Francisco-based Design Within Reach promoted vice president of merchandising Tara Poseley to president/CEO. Poseley replaces Wayne Badovinus, who will continue to serve on Design Within Reach's board of directors and will assume the role of chairman from John Hansen, who will remain on the board. Design Within Reach also announced the following promotions: Ken La Honta from chief financial officer to chief operating officer; Wanda Gierhart from chief marketing officer to executive vice president of marketing and merchandising; and Ray Brunner from vice president of real estate and studio operations to executive vice president of real estate and studio operations.

New York-based list firm ALC of New York appointed Becky Hieter to the newly created position of director, I-media and marketing services. Hieter, a 15-year direct marketing veteran, most recently worked at Highlights for Children.

New York-based online discounter Bluefly.com hired Brad Matson as chief marketing officer. Matson joins Bluefly from Spiegel Catalog, where he served as senior vice president of advertising and brand communications.

Chef's Catalog, a Colorado Springs, CO-based cookware merchant, named Chris Bridge senior vice president of merchandising and purchasing. Bridge spent 13 years with Williams-Sonoma, most recently as director and divisional merchandise manager for the retail food division.