New lists

Active Mailorder

A cataloger of skateboarding gear and apparel, Active Mailorder has nearly 124,500 12-month buyers. Customers, who are primarily in their late teens and early 20s, spend an average of $90 an order.

Cost: $105/M

Selects: state, SCF, zip, gender, dollar amount, product, six-month buyers, three-month buyers

Contact: American List Counsel, 609-580-2910 or www.alc.com

Cheryl & Co.

A direct marketer of baked goods, Cheryl & Co. has more than 199,000 12-month buyers. Customers have an average age of 47 and an average income of $79,000; they spend an average of $89 an order.

Cost: $100/M

Selects: state, SCF, zip, dollar amount, last purchase, occasion specialty, six-month buyers, three-month buyers

Contact: Millard Group, 603-924-9262 or www.millard.com

Haband Women's Buyers

Nearly 1.4 million consumers have purchased women's apparel for Haband's direct mailings and space ads. Customers, who are primarily over the age of 50, spend an average of $45 an order.

Cost: $101/M

Selects: state, SCF, zip, gender, age, income, credit vs. cash, cumulative dollar amount, average dollar amount, last purchase amount, multibuyers, direct mail only, presence of children, children by age, lifestyle, six-month buyers, three-month buyers, one-month buyers

Contact: Mokrynskidirect, 201-487-8181 ext. 660 or www.mokrynski.com

American Bar Association Book Buyers

During the past 12 months more than 67,000 legal professionals have purchased books on various aspects of law. These buyers, 71% of whom are male, spent an average of $130 an order

Cost: $135/M

Selects: state, SCF, zip, gender, age, specialty, area/concentration, company size, year of graduation, admittance to bar, student, practice-setting, business address, home address, one per company

Contact: Lake Group Media, 914-925-2400 or www.lakegroupmedia.com

The Dog's Outfitters

More than 51,000 pet owners have bought grooming supplies, pet treats, and related items from The Dog's Outfitters catalog or Dog.com. Customers, 65% of whom are women, spend an average of $115 an order.

Cost: $105/M

Selects: state, SCF, zip, gender, six-month buyers, three-month buyers

Contact: List Locators & Managers, 913-338-5055 ext. 241 or www.listlocators.com

MovieGoods

Selling movie memorabilia such as film cels, lobby cards, posters, and magazine covers, MovieGoods has nearly 40,000 12-month buyers. Customers, 50% of whom are female, spent an average of $50 an order.

Cost: $105/M

Selects: geographic, six-month buyers

Contact: Estee Marketing Group, 914-235-7080 ext. 16