New lists

Cookie Magazine

Launched this past fall, Cookie magazine already has nearly 61,000 paid subscribers. A parenting magazine from the publisher of Vogue and Vanity Fair, Cookie appeals to upscale parents; subscribers have a median age of 38 and a median household income of $94,000.

Cost: $105/M

Selects: SCF, state, zip, gender, Nielsen county, direct to publisher, paid, renewals, business-individual name, new movers, new to file, six-month subscribers, three-month subscribers, one-month subscribers

Contact: Millard Group, 603-924-9262 ext. 2391 or www.millard.com

FEDweek E-mail Masterfile

Nearly 287,000 federal and postal employees and retirees subscribe to at least one of FEDweek's free e-newsletters: Armed Forces News, Federal Manager's Daily Report, Retirement + Financial Planning Report, and FEDweek Weekly.

Cost: $225/M

Selects: geographic, newsletter title

Contact: MeritDirect, 914-368-1000 or www.meritdirect.com

Beachbody Package Insert

Selling exercise and weight-loss videos and nutritional supplements, Beachbody expects to ship 1 million initial orders this year. Customers, 80% of whom are women, have an average income of $45,000 and spend an average of $100 an order. They purchase via infomercials, the Internet, and direct mail.

Cost: $60/M

Contact: Mokrynskidirect, 201-487-8181 or www.mokrynski.com

Light Impressions Catalog Blow-in

Selling archival photographic supplies to consumers, professionals, and institutions, Light Impressions plans to mail 2.63 million catalogs this year. Customers spend an average of $135 an order.

Cost: $50/M

Contact: Lenser, 415-446-2513 or www.lenser.com

Diabetic Living Magazine

A magazine providing recipes and lifestyle information for diabetics, Diabetic Living has 78,000 subscribers.

Cost: $120/M

Selects: SCF, state, zip, gender, source, paid, renewals, change of address, composite interest, enhanced selects, third-party blow-in, six-month subscribers, three-month subscribers

Contact: American List Counsel, 609-580-2770 or www.alc.com

Interior Designers in the USA

Nearly 10,000 interior decorators are represented on this file, compiled from membership, direct mail, and telemarketing sources.

Cost: $95/M

Selects: geography, gender

Contact: Bethesda List Center, 301-986-1455 or www.bethesda-list.com

Paradise Galleries Catalog Blow-in

Selling porcelain dolls and other collectibles, Paradise Galleries mails an average of 300,000 catalogs a month. Customers, who are primarily women, spend an average of $60 an order.

Cost: $35/M

Contact: Adrea Rubin Management, 646-487-3783 or www.adrearubin.com

Intimate Apparel and Lingerie Buyers

The more than 41,000 mail order buyers on this list have purchased intimate apparel from a catalog of adult merchandise during the past 12 months. Customers, 50% of whom are male, spent an average of $76 an order.

Cost: $110/M; $125/M, competitive usage

Selects: SCF, state, zip, gender

Contact: George-Mann Associates, 732-603-1054