NEW WEB CATALOGS

Summit Tack

Husband-and-wife team Laura and Bob Kraut have expanded their passion for horses online with Summit Tack, a Website selling tack and other supplies for competition horses. The couple started Summit Tack in January to complement the Website of their Oconomowoc, WI, horse-training stables, Summit Jumping. “We started putting links to our sponsors on our Summit Jumping site, and I started selling these things to customers in our barn, but I thought it would be a good idea to start an [online] store,” says Bob Kraut.

Products range from a $198 Dressage Cool Grip saddle pad to a $74 Leather Kentucky Halter to a $12 bottle of Cybel Spray to untangle and condition manes and tails. Summit Tack's Web sales have been slow, Kraut says, partially because of an irksome shopping cart, which at press time he was updating to make more user-friendly.

URL: www.summittack.com Product category: equestrian supplies Launched: January 2005 Target customer: equestrian competitors Phone: 262-593-2970 Competitors: Farmvet.com, Double J Saddelry

Psycho Therapy Clothing

“What's wrong with you?” asks the home page of New York-based T-shirt marketer Psycho Therapy Clothing. The Website, launched in July, sells T-shirts imprinted with psychology and therapy terms. Keith Knight, who is also a filmmaker, launched the company after a film project was put on hold indefinitely. While undergoing therapy, Knight took a class about fashion and business and got the idea for Psycho Therapy Clothing.

T-shirts imprinted with a word such as “abnormal,” “narcissist,” or “antisocial” sell for $21.99; shirts with a corresponding definition of the back cost $24.99. Tank tops sell for $19.99.

Sales — of about 100 shirts as of press time — have been marginal, which Knight attributes to a lack of marketing. But interest in the brand has been picking up, he says, adding that he plans to advertise in Rolling Stone and Us Weekly before the holidays. — Heather Retzlaff

URL: www.psychotherapyclothing.com Product category: imprinted T-shirts Launched: July 2005 Target customer: college students, teens, intellectuals Phone: 646-330-5169 Competitors: Notvanilla, Penal T's, Bella-chic