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Marketing ARCHIVE

The Cost of Annoying Your Customers With Email  May 04, 2016 1:52 PM By Daniela Forte

Are you annoying your customers with a ton of email and not making it a personalized experience for them? This infographic highlights the cost of annoying your customers with email.

Aeropostale Files for Bankruptcy, Closing 113 U.S. Stores  May 04, 2016 10:35 AM By Mike O'Brien

Amid difficult days for apparel companies, embattled teen retailer Aeropostale as expected has filed for Chapter 11 bankruptcy protection, and plans to close 113 U.S. stores. It joins other recent companies including Sports Authority and Vestis Retail Group, owners of Sports Chalet, Eastern Mountain Sports and Bob’s Stores.

3 Myths About Interactive Video and Mobile  May 02, 2016 3:17 PM By Caleb Hanson

As more and more Americans go mobile, it’s critical that marketers and interactive content creators understand what is and is not true of this platform and the content it hosts.

5 Payment Fraud Challenges Merchants Must Address Now  May 02, 2016 3:15 PM By Chris Uriarte

While the changing environment for merchants, including mobile commerce and card not present (CNP) transactions, presents a number of payment fraud challenges, there are 5 that should take priority. Find out which ones you need to address now.

The Kardashian Guide to UGC Marketing  May 02, 2016 2:30 PM By Jeffrey Soriano

When it comes to social media marketing, brands are getting personal. Gone are the days of heavy-handed campaigns that push advertising messages to widespread audiences.

Finding Your Customers Across Multiple Devices  May 02, 2016 12:10 PM By James Van Arsdale III

Although marketers are getting closer to a completely seamless cross-channel experience for online shoppers, keeping tabs as they bounce between devices through the customer journey can still be difficult.

8 Ecommerce Insights Google Analytics Won’t Provide  May 02, 2016 11:40 AM By Cheryl Amaya

Fifty-six percent of businesses rely solely on Google Analytics (GA) to track their web metrics. And this isn’t just because it’s free. Here are the top insights Google Analytics won’t provide about your ecommerce site.

Swipe Right or Left for Ecommerce “Tinderization”?  May 02, 2016 11:25 AM By James Van Arsdale III

Swipe right to like. Swipe left to pass. This is the general basis of Tinder, the popular app that gamifies dating by asking users to swipe to approve or disapprove of a potential match. See how this may work for your ecommerce website.

What the New Instagram Algorithm Means for Your Brand  May 02, 2016 10:55 AM By Cheryl Amaya

Instagram announced it would change its algorithm to prioritize important posts, rather than continue to show images and videos in reverse chronological order like they have been since the app launched in 2010. See what this could mean for your brand.

Kawasaki Selects Kibo for Distributed Order Management Solution  Apr 28, 2016 11:01 AM By MCM Staff

Kawasaki Motors Corp., U.S.A. has selected Kibo for a distributed order management solution to support its new customer-focused ecommerce platform.






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