MULTICHANNEL MERCHANT » MARKETING
MarketingJul 27, 2016 11:24 AM By Mike O'Brien
Under Armour will begin selling products at 1,100 Kohl’s locations next year, and plans to open a store at the iconic FAO Schwartz location in Manhattan. The Kohl’s deal is intended to make Under Armour products more available to consumers, particularly women, at malls and other suburban locations.
MarketingJul 27, 2016 10:43 AM By Daniela Forte
China’s ecommerce company JD.com and Lenovo announced the expansion of their existing relationship in an effort to grow consumer and business demand for Lenovo products throughout China. See how this will benefit and impact both companies moving forward.
MarketingJul 26, 2016 3:59 PM By Tim Calpin
With over ten million downloads to date and an average usage time of 43 minutes, Nintendo’s Pokémon Go game is perched at the pinnacle of pop culture. While we can’t always see the future, we can prepare for it. And we can certainly capitalize on it when it becomes our present. Here are a few primary ways to foresee and take advantage of social phenomena such as Pokémon Go and Comic-Con.
MarketingJul 25, 2016 3:08 PM By Daniela Forte
Mobile searches are important to customers even after they enter the thresholds of stores. A new study revealed that 77% of retail searches that mention “coupon” are initiated on a smartphone or tablet. Comparison searches that have the potential to close a sale, such as those focused on “return policy,” “price match” or “reviews” were initiated on a mobile device at least 77% of the time. See why it is important to understand the device that the searches are coming when it comes to completing the sale.
MarketingJul 21, 2016 11:26 AM By Greg Zakowicz
Many retailers don’t craft specific messages specifically for recent purchasers, or they fail to suppress them from receiving promotional messages after a purchase. But this post-purchase period is a time when consumers are likely to be most receptive to your messaging. So why waste this opportunity by sending the same standard messages. Here are ways to engage the customer post purchase.
MarketingJul 07, 2016 4:05 PM By Mike O'Brien
After raising the profile of its line extensions during Prime Day 2015, Proactiv hopes to move some of its best-selling product during this year’s faux sales holiday. Now with over a year of operating history on the Amazon marketplace, the company has become more adept at managing the channel and avoiding conflict with its primarily direct marketing approach.
MarketingJul 07, 2016 11:42 AM By Daniela Forte
This infographic by Campaigner offers some quick tips on how to effectively offer a welcome email for increased customer engagement, acquisition and conversion. See what these tips are and how they can help bring your customers through the door.
MarketingJul 06, 2016 4:12 PM By Daniela Forte
In 2015, the first annual Amazon Prime Day was a huge success for the marketplace and it returns again this year with plans of exceeding last year’s sale success. But what does this mean for third-party marketplace sellers? See what third-party marketplace sellers should expect on Amazon Prime Day.
MarketingJul 06, 2016 3:08 PM By Daniela Forte
When it comes to selling to customers on your website, there are plenty of creative ways to do it. Erin Condren Designs finds various ways to upsell to the customer. See what those ways are and how it can help your business.
MarketingJun 30, 2016 10:04 AM By Daniela Forte
Amazon announced its second annual Prime Day, set to take place on Tuesday, July 12. This year, the marketplace giant will offer more than 100,000 deals worldwide to Prime members. See what plans Amazon has in place.
by Jamin Dick
Posted 2 days ago
by Curt Barry
Posted 7 days ago