Marketing

From email marketing strategies to social media and catalog. Multichannel Merchant brings you the latest in marketing news, latest trends and insightful content on how to market to your consumer.

Featured Story
The lack of audience segmentation usually centers on time and resources. For example, with
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Marketing Buzz

The lack of audience segmentation usually centers on time and resources. For example, with only two people in the email department, it isn’t realistic to consistently send seven varieties of messages each time. This doesn't mean a company can’t segment its emails. You just need to start
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Pinterest Expands Ecommerce Capabilities with Complete the Look  
Pinterest is expanding its reach in ecommerce with Complete the Look,
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Birchbox Focuses on Customer Self-Care in New Marketing Campaign  
Birchbox is stressing self-care in a new marketing campaign called “You,”
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OVitaminPro Personalizes the Customer Experience  
For online vitamin and supplement company, OVitaminPro, it’s more than selling
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