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Marketing ARCHIVE

Making a Holiday Content List and Checking it Twice  Sep 22, 2014 11:39 AM By Lori Sternberg

The holidays will be here before we know it, but before time runs out you will want to make sure you can still leverage some strategic holiday magic to drive Santa-sized sales. Here is how you get a jump start on the holiday season.

Click Fraud: A Multi-Billion Dollar Bot Problem  Sep 22, 2014 10:48 AM By Rami Essaid

While we have all heard about the horror stories of click fraud, an ecommerce company’s ad campaign suffers a malicious botnet invasion that drives CTR costing the company tens of thousands in dollars in click fraud with no offsetting revenue benefit, but what do we really know the impact of this invasion? Here is what you need to know about click fraud.

Study: Social Trumps Mobile for Retailers’ 2014 Holidays Spend  Sep 22, 2014 9:09 AM By Mike O'Brien

Retailers are spending more on marketing data capture than mobile heading into the 2014 holidays, based on a survey by Edelman Berland for eBay Enterprise.

How the Cover of Cosmo Helped Me Build Meaningful, Lasting Customer Relationships  Sep 21, 2014 8:32 AM By Charles Benaiah

As much as they’d like to believe otherwise, brands don’t interact with their customers in the way likable people interact with people. So how should a brand act more like a likable person?

The Beauty of Browse Data  Sep 16, 2014 11:55 AM By Ross Kramer

On average, about 97% of the visitors to a retailer’s website leave without making a purchase.

3 Strategies to Convert More Mobile Traffic  Sep 16, 2014 11:21 AM By Steve Wellen

Smartphones and tablets are the ultimate business tools, the coolest technologies and the biggest distractions any of us have ever seen.

5 Ways Retailers can Add Value to their Customers  Sep 16, 2014 11:00 AM By George Chang

Since the beginning of the global recession, retailers have increasingly relied on discounting to drive sales and encourage money-conscious shoppers to browse and make purchases in-store and online

Adyen Enables Alipay Mobile Payments for Evernote  Sep 15, 2014 3:52 PM By Daniela Forte

Adyen, a global payment solutions provider, announced it is partnering with Evernote to launch Alipay’s new mobile optimized checkout for Evernote’s user base in China, according to a press release.

Experience the Power of a Bookbook  Sep 14, 2014 9:34 AM By Tim Parry

Cute and timely video produced by IKEA, and resurfaced the same week of Apple’s latest technology splash. The narrator discusses the benefits of IKEA’s new “Bookbook,” and its high-res images, expandable “screen size,” etc.

Why Millennials Aren’t Loyal to Your Retail Brand  Sep 11, 2014 1:53 PM By Jonathan Levitt

Some Fortune 500 companies are waking up to discover that millennials no longer care for their products. And unfortunately, some companies have also misdiagnosed why they are alienating this demographic.






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