Marketing ARCHIVE

NRF Says Holiday Ecommerce Sales to Increase 6% to 8%  Oct 08, 2015 9:43 AM By MCM Staff

NRF is forecasting online sales to increase between 6% and 8% to as much as $105 billion. See what other projections NRF made for the holidays.

Is Amazon the Search Engine for Online Shopping?  Oct 06, 2015 11:28 AM By Daniela Forte

Amazon’s dominance in the ecommerce market continues to grow rapidly over competitors, top search engines, and online retailers. See whether Amazon is the search engine for online shopping.

What Merchants Need to Know About Affiliate Fraud  Oct 05, 2015 1:57 PM By Kirsty Tull

As with ecommerce in general, merchants who prioritize fraud prevention and detection will benefit the most from affiliate marketing relationships, while those who don’t do their research are putting their revenue stream, reputation and banking relationships at risk.

Fighting Comp Sales for the Holidays  Oct 05, 2015 9:57 AM By Arthur

Holiday marketing campaigns appear to start earlier every year, both in-store and online, and it seems that the larger omnichannel retailers are leading the way this year.

Week in Review: Staples Won’t Open Doors on Thanksgiving Day  Oct 02, 2015 12:00 PM By MCM Staff

And the first Christmas shoe of the 2015 holiday season has dropped… Staples has announced will not be open on Thanksgiving Day. I mean, really, a retail store not open on Thanksgiving Day? That’s sacrilege! I’m kidding, of course. This whole phenomenon of retailers opening their doors on Thanksgiving Day so shoppers could beat the Black […]

4 Tips for Growing Your Retail Gifting Strategy  Sep 30, 2015 12:21 PM By Roy Erez

A major element for retailers to consider for their gifting strategy is that the purchase path, friction points and mindset are different when customers are buying gifts for others versus buying for themselves.

5 Retail Holiday Search Marketing Strategies  Sep 28, 2015 11:10 AM By Udayan Bose

Is your business in need of a new search marketing strategy to take your holiday shopping sales to the next level? Here are five search marketing tips you can use for the holidays.

It’s a New World for Email Marketing Holiday Campaigns  Sep 25, 2015 2:08 PM By Alyssa Nahatis

Hopefully, your holiday email marketing plan is well underway. You can’t do too much planning for those important shopping days for all the upcoming holidays.

Week in Review: You Down With EMV (Yeah You Know Me)  Sep 25, 2015 12:09 PM By MCM Staff

The deadline for U.S. merchants to be on board with EMV technology is less than a week away. Here’s hoping the ecommerce world is prepared for the post-EMV world…

How to Make Customers Special Friends of Your Brand  Sep 24, 2015 4:11 PM By Daniela Forte

Make any interaction with the customer a personal one. Whether it’s a small note, a tiny gift or a discount on their next purchase, show your gratitude for their business.

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