Marketing

From email marketing strategies to social media and catalog. Multichannel Merchant brings you the latest in marketing news, latest trends and insightful content on how to market to your consumer.

Featured Story
Birchbox is stressing self-care in a new marketing campaign called “You,” reaching customers across digital,
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Marketing Buzz

Sephora was ranked highest among retailers for both personalization and use of video, followed by Amazon in both categories, according to a study by SundaySky. Walmart earned a 12th place ranking in both, while Target is listed among the top five retailers. Here are how other brands ranked
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Birchbox Focuses on Customer Self-Care in New Marketing Campaign  
Birchbox is stressing self-care in a new marketing campaign called “You,”
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OVitaminPro Personalizes the Customer Experience  
For online vitamin and supplement company, OVitaminPro, it’s more than selling
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How Vineyard Vines Uses Data to Become a Customer-Centric Brand  
Utilizing newly revealed data has enabled Vineyard Vines to put the
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