4 Ways to Fix the Mobile Shopping Experience

Jun 01, 2013 4:24 PM  By

Mobile-CheckoutWhile shopping on mobile phones is on the rise, mobile purchasing is still elusive for most merchants.

When asked why they were reluctant to purchase on their mobile phones, the top response from participants in the 2012 MarketLive Consumer Shopping Survey was that shopping was “too awkward”, while the second most popular response was that they were “concerned about giving credit card information over a mobile connection.” Forrester, in turn, found that 44% of consumers would buy if mobile payment services were safer.

The solution, then, is two-fold: merchants must streamline bulky checkout forms as much as possible, and simultaneously allocate real estate throughout the mobile shopping experience to earning customer trust on the small screen. The following pages show strategies merchants need to consider if they want to drive mobile commerce.