4 Ways to Fix the Mobile Shopping Experience

Jun 01, 2013 4:24 PM  By

Adopt alternative payments

neostrata-burkeOver a two-month period, 67% of mobile purchases were completed using an alternative payment system versus a credit card, according to a study from ecommerce provider ShopVisible.

By giving shoppers a way to avoid entering credit card payment details, alternative payments increase efficiency by reducing the number of form fields shoppers must fill out. And shoppers need only enter a username and password, so their financial information isn’t shared via the mobile web.

To reassure mobile shoppers who are hesitant to become mobile buyers, merchants should highlight the availability of alternative payments within their mobile shopping environments, as MarketLive client NeoStrata does with a prominent link to Google Wallet from the shopping cart.