4 Ways to Fix the Mobile Shopping Experience

Jun 01, 2013 4:24 PM  By

VIM-burkeAs they proceed along the path to purchase, shoppers should have access to relevant customer service information, even on the small screen.

Apparel merchant V.I.M. achieves this feat on the mobile product page with tabs featuring information on shipping rates and returns — proactively addressing shoppers’ questions to encourage the add-to-cart.