5 Ways Retailers can Make Christmas Shopping Sparkle

Nov 26, 2013 2:47 PM  By

Help social sharing snowball with high quality photos and video



Shoppers regularly recommend or seek out recommendations of products on social media, and Christmas is no different. Social media can therefore be a very effective resource for retailers to take advantage of.

There are plenty of ways for retailers to use social networks. Pinterest, for instance, can be used to create mood boards of potential presents. Retailers can also make good use of Twitter by tweeting suggestions of things to buy, such as the top-selling Christmas gifts. Alternatively, Vine, a platform for short videos, could be used to share fun videos, such as how to wrap an unusually shaped gift.

However, retailers shouldn’t overlook the power of a customer’s recommendation. It’s important to encourage shoppers to share photos and video content on your store. You can do this by making social sharing of product images easy, and offering rewards for posting reviews after purchasing a product, such as loyalty points or entry into a competition.

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