7 Cost-effective Ways to Extend Your Marketing Reach

Jul 15, 2013 12:40 PM  By

5-goldOptimize email messages for search

Google is running a field trial now that pulls emails into natural search results for participants. This extends the life of an email to the length of time it takes the recipient to delete it.

There is no word on when (or if) this will be rolled out, but the people who have opted in are using it now. Emails that consist primarily of images will not receive the benefits of the longer tail so make sure that text is included.