Add one non-promotional email or post per week that shows people how to use your products or services. Information based messages are sticky and sharable. Be sure to optimize them for search because they will attract people seeking solutions.
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?