A fishy title

Most catalogers strive for a catchy title, but “Bite Me?” A Catalog Age staff member picked up this offbeat gem from the Bite Me Live Bait Co. while on summer vacation in tony Newport, RI. But if you’re heading out to hunt bluefish and striped bass in the New England waters, don’t look for mackerel, pogies, squid, or other bait fish in this 16-page catalog. You’ll have to settle for gift items such as T-shirts, hats, aprons, and doormats – all bearing the company’s biting name and fishy logo. If you really want to buy live bait, as the catalog’s tag line says, that’s “a whole other can of worms.”

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