Veteran marketing wordsmith Herschell Gordon Lewis has some advice for merchants this holiday season. Make sure your marketing copy emphasizes the benefit of the product you are trying to sell. That is how you can improve response.
Multichannel Merchant’s Melissa Dowling caught up with Lewis during the DMA Annual earlier this month in Boston and shot this video.
For more helpful videos for B-to-B and B-to-C sellers, check out Multichannel Merchant’s YouTube channel.