According to the Abacus Indicator from Broomfield, CO-based direct marketing services provider Abacus, American homes should be looking better than ever this year. Home Decor and furnishings took over the number-two spot for the largest consumer product category and year-over-year performance, according to the Abacus Alliance database. Decor and furnishings saw a 7% increase in sales last year and brought in $3.538 billion in total sales. This included 23.3 million transactions, with an average order size of $152.
The gardening and backyard category grew more than any other, with year-over-year sales up 18%.
“Given the rising popularity of home-improvement TV shows and home refinancing, it’s no wonder the American public is spending more on their homes,” says Casey Carey, vice president of marketing for Abacus.