Abacus Indicator: Trichannel Shoppers Best

Perhaps to no one’s surprise, the Abacus Indicator from Broomfield, CO-based direct marketing data and services provider Abacus says trichannel shoppers are among a cataloger’s best customers. In a recent study comparing Abacus Alliance households with retail transactions to those without, Abacus found that retail households made 45% more purchases in direct channels than nonretail households–an average of 28.5 transactions vs. 19.7 during the past five years.

“This data strongly suggests the impact of channel convergence on what was the traditional catalog business,” says Casey Carey, vice president of marketing for Abacus. “As a result, many of our clients are seeing retail transaction data becoming an increasingly important component in the models we using to drive direct channel response from catalog-based offers.”

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.