ALC Acquires MKTG Services List Management Group

ALC has acquired the list management division of MKTG Services, and effective today will manage all of that unit’s list and data properties.

The MKTG Services management portfolio includes over 80 files, including those of The Saturday Evening Post, F&W Publications, Wilson Quarterly, Harvard University Press and Telecharge. All are “synergistic” with ALC’s other management properties, the firm said.

Lori Magill Cook, executive vice president of ALC, will oversee the MKTG business.

Acxiom purchased parts of MKTG Services last November (Direct Newsline, Nov. 20, 2007).

Joining the ALC team are Kerry Fischette, a senior account manager and 13-year MKTG veteran, and Billie Risser. They will work in ALC’s Princeton, NJ headquarters.

According to ALC, MKTG Services Inc. was founded in 1987 as Metro Direct. It was acquired by MSGI 1997, and changed its name in 2002.

ALC’s CEO Donn Rappaport said in a statement that his firm’s “sales, marketing, operational and financial infrastructure is primed to swiftly accommodate” this growth.

Rappaport added that the acquisition is “a great fit in terms of size.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.