Amazon Launches Wearable Technology Store

May 07, 2014 11:54 AM  By

Amazon announced the launch of its Wearable Technology Store last week, which features the latest in wearable technology and research wearable devices.

Devices in the store include  activity trackers, smart watches, wearable cameras and more.

“Amazon has a history of creating these ‘hubs of interest,’ the most recent is the 3D printing one,” said Scot Wingo,  CEO and founder of Channel Advisor.

Brands like Samsung, Jawbone and GoPro will be featured alongside emerging brands like Basis and Misfit as well as upcoming brands like Narrative and Bionym.

Wingo said when Amazon creates stores based on its data, and creates stores based on customer personas.

“It wouldn’t surprise me if they create an active electronic business,” said Wingo.

Wingo said direct-to-consumer sellers should absolutely be participating in the Amazon store.

The new store features a “Learning Center” which includes product videos and detailed buying guides.  These resources provide information about device capability, product comparisons and use-case suggestions.

Will Amazon be taking business away from its competitors?  According to Wingo, when you think of wearables, no specific brand comes to mind.

“I think of [Amazon] as a software business that does retail, I have wearable devices,” said Wingo. “They think like software people, there is no aggregate service.”

In related news, Amazon this week launced a “shop from within Twitter” feature. Click here to read about how Amazon customers can place items in their shopping carts via Twitter.