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Amazon ARCHIVE

5 Ways to Make Your B2B Social Media Posts Stand Out  May 08, 2013 6:49 PM By Erin Lynch

The business-to-business community seems to struggle a bit when it comes to captivating their audience through social media compared to the business-to-consumer community. Here are 5 tips on jump starting your social media strategy.

eBay Says Marketplace Fairness Act Fight is Not Over  May 01, 2013 2:31 PM By Tim Parry

Devin Wenig, president of eBay Marketplaces, said it’s inevitable that an online sales tax bill will eventually become law, but that it won’t stop his company from fighting to make it fair for small businesses.

Amazon Helping Marketplace Sellers with Amazon Lending  Apr 30, 2013 5:09 PM By Tim Parry

Amazon has quietly launched Amazon Lending, which it hopes will encourage merchants to place more inventories into the Amazon Marketplace.

Nearly 60% of Showroomers Head to Amazon  Apr 17, 2013 3:32 PM By Erin Lynch

Nearly 60% of consumers who showroom head to Amazon in search for cheaper prices and cheaper shipping options. In this infographic by CouponChief.com, you will learn about some of the factors that influence showrooming including pricing policies, free shipping, and online coupons and codes.

I Showroomed  Apr 15, 2013 6:11 PM By Daniela Forte

I’ve probably done it a million times, but I never knew what I was actually doing or better yet that there was a term for what I was doing. When I started at Multichannel Merchant as the new Content Producer, I learned what “showrooming” meant with articles I had written. Just a few weeks ago […]

Consumers Buy More When Retailers Get Personal  Apr 02, 2013 8:43 PM By Daniela Forte

Survey results from MyBuys and the e-tailing group reveal customer-centric marketing – the ability to engage consumers in one-to-one conversations across the customer lifecycle and all touch points – increases buyer readiness, engagement and sales activity, according to a press release from the e-tailing group.

Google Launches Same-day Delivery on the West Coast  Apr 02, 2013 5:14 PM By Daniela Forte

Google announced last week same-day delivery known as Google Shopping Express in the San Francisco area, according to an article on Mashable.com.

Content is Key to SEO and Shopping Experience  Apr 01, 2013 9:00 PM By Daniela Forte

Content is key in order for merchants to improve both search engine optimization (SEO) and the shopping experience.

Goodreads Joins Amazon Family  Apr 01, 2013 6:24 PM By Daniela Forte

Goodreads will be joining the Amazon family. Amazon reached an agreement with Goodreads this week, the leading site for book recommendations that help people find and share books.

Schulze Returns to Best Buy As Chairman Emeritus  Mar 27, 2013 3:04 PM By Daniela Forte

Best Buy Founder Richard Schulze returns to the company as Chairman Emeritus, Best Buy announced this week. This return comes in support of the company’s Renew Blue Transformation efforts, according to Best Buy.






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