Amazon ARCHIVE

Nearly 60% of Showroomers Head to Amazon  Apr 17, 2013 3:32 PM By Erin Lynch

Nearly 60% of consumers who showroom head to Amazon in search for cheaper prices and cheaper shipping options. In this infographic by CouponChief.com, you will learn about some of the factors that influence showrooming including pricing policies, free shipping, and online coupons and codes.

I Showroomed  Apr 15, 2013 6:11 PM By Daniela Forte

I’ve probably done it a million times, but I never knew what I was actually doing or better yet that there was a term for what I was doing. When I started at Multichannel Merchant as the new Content Producer, I learned what “showrooming” meant with articles I had written. Just a few weeks ago […]

Consumers Buy More When Retailers Get Personal  Apr 02, 2013 8:43 PM By Daniela Forte

Survey results from MyBuys and the e-tailing group reveal customer-centric marketing – the ability to engage consumers in one-to-one conversations across the customer lifecycle and all touch points – increases buyer readiness, engagement and sales activity, according to a press release from the e-tailing group.

Google Launches Same-day Delivery on the West Coast  Apr 02, 2013 5:14 PM By Daniela Forte

Google announced last week same-day delivery known as Google Shopping Express in the San Francisco area, according to an article on Mashable.com.

Content is Key to SEO and Shopping Experience  Apr 01, 2013 9:00 PM By Daniela Forte

Content is key in order for merchants to improve both search engine optimization (SEO) and the shopping experience.

Goodreads Joins Amazon Family  Apr 01, 2013 6:24 PM By Daniela Forte

Goodreads will be joining the Amazon family. Amazon reached an agreement with Goodreads this week, the leading site for book recommendations that help people find and share books.

Schulze Returns to Best Buy As Chairman Emeritus  Mar 27, 2013 3:04 PM By Daniela Forte

Best Buy Founder Richard Schulze returns to the company as Chairman Emeritus, Best Buy announced this week. This return comes in support of the company’s Renew Blue Transformation efforts, according to Best Buy.

How Online Sellers Can Make the Most of Amazon  Mar 27, 2013 11:21 AM By Jennifer Artabane

It’s clear that the opportunity is there for third-party retailers, but there is a difference between listing your products on Amazon and being successful on Amazon. Oftentimes the difference for retailers lies in their ability to meet Amazon’s customer service expectations and increase their product visibility.

The Looming Disruption of B2B Marketplaces  Mar 26, 2013 4:02 PM By Steven Kramer

The launch of AmazonSupply last April was touted by some industry experts as a win for B2B brands eager to claim their share of the online marketplace.

More Payment Options Will Increase Global Sales Online  Mar 18, 2013 10:39 AM By Erin Lynch

Ecommerce retailers need to break out of the conventional payment options, such as traditional credit cards, if they want to see a boost in online sales especially in the international market.






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