ATD-American acquires Adirondack Direct

ATD-American, a direct merchant of business and institutional furniture and equipment, announced Jan. 31 that it has acquired a similar business-to-business cataloger, Adirondack Direct, for an undisclosed sum.

Janet Wischnia, president of Wyncote, PA-based ATD, says Adirondack Direct will still be run as a separate catalog title. She does not anticipate any job reductions as a result of the acquisition.

The Adirondack Direct customer base “is complementary to ours, so there could not be a better fit,” says Wischnia. She added that there is the possibility of ATD selling to Adirondack’s customers and vice-versa.

ATD focuses on schools, government, and businesses, and has a catalog tailored for each of those branches. Founded in 1926, Long Island City, NY-based Adirondack Direct has a heavier government client base than ATD; it also markets school, church office, and institutional furniture.

The deal does not include Adirondack Direct’s regional furniture rental division, Adirondack Rents.

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ATD-American Acquires Adirondack Direct

ATD-American, a direct merchant of business and institutional furniture and equipment, announced Jan. 31 that it has acquired a similar business-to-business cataloger, Adirondack Direct, for an undisclosed sum.

Janet Wischnia, president of Wyncote, PA-based ATD, says Adirondack Direct will still be run as a separate catalog title. She does not anticipate any job reductions as a result of the acquisition.

The Adirondack Direct customer base “is complementary to ours, so there could not be a better fit,” says Wischnia. She added that the possibility of ATD selling to Adirondack’s customers and vice-versa is a possibility.

ATD’s focuses on schools, government, and businesses, and has a catalog tailored for each of those branches. Founded in 1926, Long Island City, NY-based Adirondack Direct has a heavier government client base than ATD; it also markets school, church office, and institutional furniture.

The deal does not include Adirondack Direct’s furniture rental division, Adirondack Rents.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.