ATD-American acquires Adirondack Direct

ATD-American, a direct merchant of business and institutional furniture and equipment, announced Jan. 31 that it has acquired a similar business-to-business cataloger, Adirondack Direct, for an undisclosed sum.

Janet Wischnia, president of Wyncote, PA-based ATD, says Adirondack Direct will still be run as a separate catalog title. She does not anticipate any job reductions as a result of the acquisition.

The Adirondack Direct customer base “is complementary to ours, so there could not be a better fit,” says Wischnia. She added that there is the possibility of ATD selling to Adirondack’s customers and vice-versa.

ATD focuses on schools, government, and businesses, and has a catalog tailored for each of those branches. Founded in 1926, Long Island City, NY-based Adirondack Direct has a heavier government client base than ATD; it also markets school, church office, and institutional furniture.

The deal does not include Adirondack Direct’s regional furniture rental division, Adirondack Rents.

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ATD-American Acquires Adirondack Direct

ATD-American, a direct merchant of business and institutional furniture and equipment, announced Jan. 31 that it has acquired a similar business-to-business cataloger, Adirondack Direct, for an undisclosed sum.

Janet Wischnia, president of Wyncote, PA-based ATD, says Adirondack Direct will still be run as a separate catalog title. She does not anticipate any job reductions as a result of the acquisition.

The Adirondack Direct customer base “is complementary to ours, so there could not be a better fit,” says Wischnia. She added that the possibility of ATD selling to Adirondack’s customers and vice-versa is a possibility.

ATD’s focuses on schools, government, and businesses, and has a catalog tailored for each of those branches. Founded in 1926, Long Island City, NY-based Adirondack Direct has a heavier government client base than ATD; it also markets school, church office, and institutional furniture.

The deal does not include Adirondack Direct’s furniture rental division, Adirondack Rents.

Partner Content

3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Build the Foundation for Great Customer Experiences - NetSuite
Understand how consistent, timely, relevant and personalized experiences are enabled by having the right technology foundation in place.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.