Contrary to popular belief, social media in the business-to-business community is not dead. In fact, to many B2Bers, social media is an excellent tool used for gaining brand awareness, customer acquisition, lead generation, customer loyalty/retention, and thought leadership.
In fact, LinkedIn reigns supreme with 83% of B2Bers using it, according to this infographic from the Clearpoint Agency, followed by 61% using Twitter and Facebook, 39% use YouTube, and coming in last was Pinterest with 26%.
While B2Bers are using social media to reach the masses, they are facing some challenges. Take a look at the infographic below for more.