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B2BApr 05, 2016 12:34 PM By Kevin Akeroyd
Business customer expectations have been elevated. It’s about a customer experience where everything that goes into the process of buying a product or service matters. How can B2B marketers be successful at the customer experience? Here are four ways that B2B marketers can keep their customers coming back for more.
B2BDec 16, 2015 10:38 AM By Maria Pergolino
As another year wraps up, it’s time once again to turn our gaze towards the New Year… just kidding, over here at Apttus, our Q4 runs through January and there are still thousands of opportunities to pursue before we close the books on 2015.
B2BNov 21, 2015 10:14 PM By Amitabh Kumar
What is an optimal order fulfillment strategy to deploy in your organization? Since we are not living in a world of infinite supply, this is an important question for every enterprise to consider, as the ramifications can be significant.
B2BNov 16, 2015 3:44 PM By Archana Yenna
The B2B and B2C markets operate in contrast to each other. In general, B2B buyers are more knowledgeable of the products they buy and better understand the value associated with it. B2B buyers must also be more thorough in the buying process to make sure they are making a purchase that will benefit their business, […]
B2BAug 12, 2015 7:40 AM By Tim Parry
The notion of consumerization of B2B ecommerce comes up a lot because B2B customers are increasingly expecting that B2C experience. Yes, there are more bells and whistles than ever in B2B ecommerce, but there’s not a straight conversion between the B2B and B2C audiences, says Steven Baruch, Vice President of Strategy for MSC Industrial Supply.
B2BJan 10, 2015 4:06 PM By Mark Amtower
Over the past decade we have seen a shift, and those companies not carrying any government contracts are seeing the percentage of their federal sales via the charge card shrink. This does not mean that if you don’t have a contract you will lose all your federal sales. But what can you do to stem the shrinkage?
B2BNov 15, 2014 9:24 PM By Tim Parry
Digi-Key, a full-service provider of electronic components, has announced an enormous spike in web traffic and online orders placed by design engineers in Europe. Here is why engineers in Germany, the UK, France and Italy, among other regions of Europe, are rapidly embracing Digi-Key as their go-to resource for electronic component selection and availability.
B2BNov 15, 2014 8:58 PM By MCM Staff
GENCO Marketplace, America’s largest wholesaler of retailer returns, has made major improvements to GENCOMarketplace.com, its flagship B2B website. Here’s a look at the enhancements.
B2BNov 14, 2014 1:42 PM By Tim Parry
Balancing the logistics and creativity required for effective B2B email marketing is both a science and an art. In this video, you’ll discover proven strategies for running successful B2B lead-generation campaigns.
B2BOct 29, 2014 11:07 AM By Tim Parry
Digi-Key attributes this 26% sales growth to its continued global expansion of local sales and support resources and the strength of its next generation, hybrid distribution model which combines ecommerce savvy with personalized value-add services. Here’s a look at how Digi-Key’s global growth is driven.
by Mike O'Brien
Posted 9 hours ago
Posted 10 hours ago