It’s a common dilemma. You feel your marketing needs to extend into the mobile channel. But before you commit scarce resources, you want solid information about what other marketers are doing to plant a flag in this relatively new medium, how much they’re spending, and what benefits they’re seeing. And those facts have been hard to come by.
In “Mapping the Mobile Marketing Landscape: 2009”, the Mobile Marketing Association will present the findings from a survey sent out to its members and to Chief Marketer readers to survey what’s being done now on U.S. handsets. The resulting baseline metrics will help you calibrate the time and resources you’ll want to devote to the burgeoning mobile platform.
Those results will be laid out in a Chief Marketer webinar sponsored by the MMA and featuring Peter Johnson, vice president of market intelligence and strategy, Chief Marketer executive editor Brian Quinton, and Gloria Wood, VP and editorial director for Advertising Database.
Sign up and listen in online to find answers to such questions as:
Johnson, the MMA and Chief Marketer will provide answers to your questions about the scope of mobile marketing today and why you’ll want to be part of the picture tomorrow.
September 22, 2009
2:00 PM ET | 11:00 AM PTOur Panel
Vice President, Market Intelligence and Strategy
Mobile Marketing Association.
VP & Editorial Director
|Register now for this informative live webinar|
Mobile Marketing: How does your strategy stack up?
Sep 23, 2009 1:20 AM By MCM staff