When it comes to database use, you might think business-to-business marketers trail their consumer counterparts. Well, think again.
The range of database applications in B-to-B is as broad and creative as
B-to-B marketing itself.
Office supply cataloger Staples is giving its contract customers an option: paper or online.
Think you know who you’re selling to? Check out your customer database. You may sell a consumer product, but may have a lot of business buyers. Find out if you’re a hybrid seller, and how you can adapt your contact strategies.
Want to make your customers happy? Stop selling for a minute and give them something to read. It can be detailed product information or even jokes. But it may be time to learn what other b-to-b merchants already know: that content is king.
Caswell-Massey, a multichannel marketer of luxury personal grooming products, has changed hands again. Private equity firm The Equitium Group on Sept. 21 acquired the cataloger/retailer/wholesaler.
Maintenance repair and operations (MRO) supplier MSC Industrial Direct turned in a stellar fourth quarter. For the three months ended Sept. 1, the Melville, NY-based merchant of maintenance, repair, and operations supplies recorded net sales of $450.5 million, a 16.7% increase over $385.9 million for the same period last year. Its net income soared nearly 39%, to $47.4 million from $34.1 million last year.
Nine years after buying the business, K+K America sold Conney Safety Products to private equity firm Caxton-Iseman Capital for $48 million. GMAC Commercial Finance and BlackRock Kelso Capital Corp. provided financing for the transaction announced Oct. 2.
Private equity firm The Equitium Group on Sept. 21 acquired Caswell-Massey, a multichannel marketer of luxury personal grooming products.
Business-to-businesses industrial products manufacturer/marketer Thermo Fisher Scientific announced Sept. 5 it has acquired the $30 million instrument sales business of Davis Inotek Instruments.
Need to get your bearings? The Timken Co. has launched a 185-page catalog focused on spherical roller bearings and accessories.