B2B ARCHIVE

Grainger Launches Plumbing Catalog  Apr 01, 2007 9:30 PM By Mark Del Franco

Continuing its push to delve deeper into its product lines, maintenance, repair, and operations (MRO) marketer W.W. Grainger introduced a 318-page catalog

Grainger Unveils Plumbing Supplies Catalog  Mar 21, 2007 3:56 AM By Mark Del Franco

Continuing its push to delve more deeply into its product lines, Lake Forest, IL-based maintenance, repair, and operations (MRO) marketer W.W. Grainger introduced a 318-page catalog devoted to plumbing products and supplies in March.

Abacus Indicator:  Feb 26, 2007 9:14 PM By MCM staff

According to the Abacus 2006 B-to-B Industry Insights Report, business-to-business marketers experienced a 9% gain in revenue over the past 24 months, spurred by a 2% increase in buyers with 13% more transactions.

When Should You Mail To Institutions?  Jan 29, 2007 9:57 PM By MCM staff

Timing is a critical element in business-to-institution (b-to-i) campaigns. In fact, it is so important that choosing when to mail will directly affect how successful you will be.

Tafford Uniforms Acquires Tafford Manufacturing  Jan 17, 2007 4:39 AM By MCM staff

The assets of Tafford Manufacturing, a manufacturer/marketer of medical scrubs, shoes, and accessories, has been acquired by Tafford Uniforms

Business marketers booming  Jan 01, 2007 10:30 PM By Jim Tierney

For most of the business-to-business merchants and computer products marketers tracked by Multichannel Merchant, the third quarter reflected robust revenue

Taking Work and Waste Out of B-to-B Search Marketing  Dec 14, 2006 7:34 PM By Brian Quinton

(Searchline) The great basic advantage of search marketing directed at consumers is that users self-qualify: If they put into that query box the keyword that brings up

Seven Tips to Fix Your Website for B-to-B Leads  Dec 04, 2006 10:40 PM By MCM staff

Your Website has become critical to your company’s success in generating business-to-business leads and closing sales

Abacus Indicator  Nov 13, 2006 10:05 PM By MCM staff

According to the Abacus 2006 B-to-B Industry Insights Report, small businesses continued to be the largest market sector for business direct marketers, accounting for 81% of 2005 b-to-b direct revenue

CDW buys its way into IT services market  Nov 01, 2006 10:30 PM By Jim Tierney

For computer reseller CDW Corp., 2005 was a record-setting year in a variety of fiscal categories, including sales ($6.29 billion) and net income ($272.1






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