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B2BJun 05, 2007 3:36 AM By MCM staff
Business-to-business mailer Lab Safety Supply on June 1 announced it had acquired the assets of Lynchburg, VA-based McFeely
B2BJun 01, 2007 9:30 PM By MCM staff
Business-to-business merchants traditionally reached out to prospects by advertising in the trade magazines their prospects read. And while this old-school method still works, marketing experts suggest updating a trade ad campaign with online advertising, e-mail newsletters, and value-ad deals ranging from subscriber list rentals to trade-show sponsorships.
B2BJun 01, 2007 9:30 PM By Tim Parry
Catalogers could never afford to waste paper and postage mailing to old or incorrect addresses; with the new postal changes, keeping your list as clean as possible is more important than ever. And once the Postal Service’s stricter address standardization rules go into effect in August, unkempt lists will be even more costly.
B2BMay 31, 2007 1:21 AM By Jim Tierney
CDW Corp. announced on May 30 that it has agreed to be bought by private equity firm Madison Dearborn Partners for approximately $7.3 billion.
B2BMay 30, 2007 11:57 PM By Rebecca Wetteman
As companies become more sophisticated about customer relationship management, we
B2BApr 17, 2007 7:01 PM By MCM staff
Lake Forest, IL-based W.W. Grainger reported a 9% increase in first-quarter sales, to $1.5 billion for the three months ended March 31.
B2BApr 01, 2007 9:30 PM By Ernie Schell
Shopping for order management software (OMS) is never fun, but at least we’ve done much of the legwork for you with our annual roundup. We have four new
B2BApr 01, 2007 9:30 PM By Mark Del Franco
Continuing its push to delve deeper into its product lines, maintenance, repair, and operations (MRO) marketer W.W. Grainger introduced a 318-page catalog
B2BMar 21, 2007 3:56 AM By Mark Del Franco
Continuing its push to delve more deeply into its product lines, Lake Forest, IL-based maintenance, repair, and operations (MRO) marketer W.W. Grainger introduced a 318-page catalog devoted to plumbing products and supplies in March.
B2BFeb 26, 2007 9:14 PM By MCM staff
According to the Abacus 2006 B-to-B Industry Insights Report, business-to-business marketers experienced a 9% gain in revenue over the past 24 months, spurred by a 2% increase in buyers with 13% more transactions.
by Tim Parry
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by Drit Suljoti
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by Rob Gonzalez
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