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B2B ARCHIVE

List and Data Strategies: Spring-Clean Those House Files!  Jun 01, 2007 9:30 PM By Tim Parry

Catalogers could never afford to waste paper and postage mailing to old or incorrect addresses; with the new postal changes, keeping your list as clean as possible is more important than ever. And once the Postal Service’s stricter address standardization rules go into effect in August, unkempt lists will be even more costly.

Taking It Out in the Trades  Jun 01, 2007 9:30 PM By MCM staff

Business-to-business merchants traditionally reached out to prospects by advertising in the trade magazines their prospects read. And while this old-school method still works, marketing experts suggest updating a trade ad campaign with online advertising, e-mail newsletters, and value-ad deals ranging from subscriber list rentals to trade-show sponsorships.

Equity Firm to Buy CDW  May 31, 2007 1:21 AM By Jim Tierney

CDW Corp. announced on May 30 that it has agreed to be bought by private equity firm Madison Dearborn Partners for approximately $7.3 billion.

Top Five CRM Deployment Mistakes  May 30, 2007 11:57 PM By Rebecca Wetteman

As companies become more sophisticated about customer relationship management, we

Strong First Quarter for Grainger  Apr 17, 2007 7:01 PM By MCM staff

Lake Forest, IL-based W.W. Grainger reported a 9% increase in first-quarter sales, to $1.5 billion for the three months ended March 31.

Grainger Launches Plumbing Catalog  Apr 01, 2007 9:30 PM By Mark Del Franco

Continuing its push to delve deeper into its product lines, maintenance, repair, and operations (MRO) marketer W.W. Grainger introduced a 318-page catalog

Systems Solutions: 2007 Order Management Software Roundup  Apr 01, 2007 9:30 PM By Ernie Schell

Shopping for order management software (OMS) is never fun, but at least we’ve done much of the legwork for you with our annual roundup. We have four new

Grainger Unveils Plumbing Supplies Catalog  Mar 21, 2007 3:56 AM By Mark Del Franco

Continuing its push to delve more deeply into its product lines, Lake Forest, IL-based maintenance, repair, and operations (MRO) marketer W.W. Grainger introduced a 318-page catalog devoted to plumbing products and supplies in March.

Abacus Indicator:  Feb 26, 2007 9:14 PM By MCM staff

According to the Abacus 2006 B-to-B Industry Insights Report, business-to-business marketers experienced a 9% gain in revenue over the past 24 months, spurred by a 2% increase in buyers with 13% more transactions.

When Should You Mail To Institutions?  Jan 29, 2007 9:57 PM By MCM staff

Timing is a critical element in business-to-institution (b-to-i) campaigns. In fact, it is so important that choosing when to mail will directly affect how successful you will be.






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