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B2B ARCHIVE

Leadspace Update Provides New Predictive Company Targeting  Jan 17, 2014 12:26 PM By Tim Parry

By mining the social web, Leadspace helps B2B marketers and sales teams accurately predict company purchase intent.

What’s the Big Idea, Staples?  Jan 02, 2014 10:04 AM By Tim Parry

Staples announced its latest “reinvention” campaign today with the launch of “Make More Happen,” a new tagline and campaign focused on how Staples’ expanded product assortment will help your businesses succeed.

Insightera Provides a New Dimension with Personalized Retargeting for Marketers  Nov 25, 2013 12:51 PM By MCM Staff

With this integration, customers will be able to view, measure and build personalized retargeting campaigns based on organization names, industries and firmographic details.

LinkedIn Gaining Importance Among Purchasers and Influencers in the B2B Decision Making Process  Nov 20, 2013 12:54 PM By Tim Parry

Latest Research Report From the University of Dayton and TriComB2B Also Indicates Initial Purchase Price Becoming Less Important

Staples Has Rough Third Quarter  Nov 20, 2013 12:46 PM By Tim Parry

Staples as a whole did $6.1 billion in sales during its fiscal third quarter. However, that equates to a decrease of 3.8% compared to the same period in 2012. Its ecommerce and B2B sales, however, were positive.

Leverage Ecommerce to Eliminate Channel Conflict  Nov 18, 2013 3:55 PM By Bill Onion

The ecommerce relationship between manufacturers and their resellers/distributors has traditionally been tricky. But what if the win-win solution was leveraging the resources and power of the manufacturer to set up ecommerce sites for the resellers? Here’s what it would take.

Study Finds B2B Growth Constrained by Sales and Marketing Partnership  Nov 05, 2013 1:11 PM By Tim Parry

True partnerships substantially more likely to drive growth

Forrester Study Shows B2B Ecommerce and Mobile a Must  Oct 31, 2013 10:41 AM By Tim Parry

A profound shift in customer behavior from offline to online channels is fundamentally changing the way in which B2B merchants interact with, sell products and services to, and build loyalty with their B2B customers, according to a Forrester study commissioned by ecommerce solutions provider hybris. The study says that new online driven and omnichannel-centric paradigm […]

Ecommerce and Mobile Offer Big Opportunities for B2B  Oct 30, 2013 3:31 PM By MCM Staff

B2B companies find it easier to build loyalty with online-only than offline-only customers according to research commissioned by hybris.

Quill.com Names Sergio Pereira as President  Oct 11, 2013 11:26 AM By Daniela Forte

Quill.com, named Sergio Pereira as president. Pereira replaces Mike Patriarca, who was named senior vice-president, global transformation for parent company Staples, Inc.






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