When searching for leads for selling your products or services, you want to find those companies who have a problem for which you have the solution. How do you go about finding those companies and how do you find the level of contacts you need from within the companies? Here are seven strategies:
Business buyers are embracing the Web, according to a survey by Abacus. The company’s 2006 Business-to-Business Industry Insights Report found that 40% of b-to-b sales occurred via the Web in 2005, up from 34.5% in 2004, a 16% increase year over year.
Vernon Hills, IL-based computer reseller CDW registered a solid third quarter.
(Direct) San Francisco–The nation’s institutions–schools, hospitals, city and county governments, libraries, religious institutions–represent a $4.1 trillion annual market, are largely resistant to recessions, and very often are predictable, steady buyers
Lake Forest, IL-based W.W. Grainger reported a 6% increase in third-quarter sales, to $1.5 billion for the three months ended Sept 30.
I’ve found that companies often remove people from their databases far too soon–especially considering the potential lifetime value of the prospect and his company.
How consumer prospect databases require us to change how we think about and execute
o list rental agreements
o the list use approval process
o strategic analyses
o what we learn from the strategic analyses.
Computer reseller CDW Corp. has agreed to acquire Berbee Information Networks Corp., one of the country
By focusing on titles, marketers have been targeting the wrong people: Role or function is the best indicator of response, and title is not the best indicator of function.
Aramark Corp., the food services and facilities management firm that also owns a $425 million-plus direct division, has agreed to a $6.3 billion buyout