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B2B ARCHIVE

B-to-B Matchbacks: Address Level vs. Name Level  May 08, 2006 3:33 AM By Sandy Wolstencroft

Matchbacks on business-to-business files are more complicated than on consumer files. If you title slug, the only way to match is at the address level. If you mail by name, the match rate is low because often the contact person has changed.

Maximizing Online B2B Sales Revenues by Delivering a Smarter Online Buying Experience  Apr 01, 2006 10:30 PM By MCM staff

Download this free whitepaper to sort through the confusion in the world of online commerce and find the path to stepped revenue and sales growth. Learn how to follow the lead of successful B2B companies that have established best practices and implemented technologies that enable sales & promotion strategies to be executed, tested and measured.

MCM Online  Mar 09, 2006 4:32 AM By MCM staff

MULTICHANNELMERCHANT.COM is the only website covering the entire multichannel business. Featuring current articles, links to Multichannel Merchant’s enewsletters, original research and a wealth of industry resources, www.multichannelmerchant.com is the …

MCM In Print  Mar 08, 2006 3:57 AM By MCM staff

MULTICHANNEL MERCHANT magazine provides a complete focus on integrating front-end and back-end operations, and everything in between. Each issue helps executives manage and maximize all facets of their businesses by providing superior analysis of …

Flight Your Mail to Get It Delivered  Jan 09, 2006 9:46 PM By MCM staff

Long before he became president of Algonquin, IL-based consultancy Singleton Marketing, Bill Singleton worked as a part-time express courier while in school. Often he would deliver to one company a dozen overnight letters from one sender.

The Alpha Project: End-to-End Measurement  Dec 21, 2005 7:55 PM By Brian Quinton

You may not know what a

Verifying B-to-B Mail  Sep 19, 2005 9:45 PM By Bernie Goldberg

Building and maintaining your business-to-business house file can be daunting, especially when you have different databases throughout the enterprise. These multiple databases frequently have no common link and it is impossible to exchange information between the company

Abacus Report: Small Businesses Can Yield Big Returns  Aug 31, 2005 3:08 AM By MCM staff

Small businesses are more likely than large companies to buy from direct marketers, according to the 2005 Abacus Business-to-Business Industry Insights Report from Broomfield, CO-based marketing services provider Abacus.

Critics’ Choice  Apr 01, 2005 10:30 PM By MCM staff

This year’s Order Management Software Review includes grades and ranks for each major software function from the vendors’ own perspective, giving you






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