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B2B ARCHIVE

Verifying B-to-B Mail  Sep 19, 2005 9:45 PM By Bernie Goldberg

Building and maintaining your business-to-business house file can be daunting, especially when you have different databases throughout the enterprise. These multiple databases frequently have no common link and it is impossible to exchange information between the company

Abacus Report: Small Businesses Can Yield Big Returns  Aug 31, 2005 3:08 AM By MCM staff

Small businesses are more likely than large companies to buy from direct marketers, according to the 2005 Abacus Business-to-Business Industry Insights Report from Broomfield, CO-based marketing services provider Abacus.

Critics’ Choice  Apr 01, 2005 10:30 PM By MCM staff

This year’s Order Management Software Review includes grades and ranks for each major software function from the vendors’ own perspective, giving you

TANK AND KEARNEY JOIN E*FILL AMERICA  Feb 26, 2005 2:43 AM By MCM staff

Mission Viejo, California

Who’s Who Among the B-to-B Co-op Databases  May 01, 2004 9:30 PM By MCM staff

In our December 2003 issue, we listed service providers offering consumer cooperative databases (Who’s Who Among Consumer Co-op Databases). With the March

Multichannel Prospecting for B-to-B  Apr 01, 2004 10:30 PM By Mark Del Franco

For a large business-to-business cataloger say $500 million in sales a field sales visit costs about five times more than a telemarketing call and 100

Matrix Reloaded  Apr 01, 2004 10:30 PM By MCM staff

Direct-to-customer catalog management software saw a number of changes during the past year. Computer Solutions and Best Software collaborated on extending

Not My SKU  Oct 01, 2003 9:30 PM By Barbara Arnn

Something about returns suggests error someone, somehow, has miscalculated. That aura has helped establish a market for companies such as Liquidation.com,

Cabin Fever  Sep 01, 2003 9:30 PM By MCM staff

THE WOOLLY SHEEP is no mammoth retailer, but from its little corner of Weed, CA, an historic lumber town (pop. 3,100) on the western slopes of Mt. Shasta,






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