B2BJan 23, 2014 5:04 PM By Tim Parry
No longer can B2B merchants rely solely on an annual big-book catalog or offer a bland procurement portal up for customers to purchase from. The Gen Y buyer is also a B2C ecommerce shopper and wants those same experiences when shopping for their company. Download this executive summary to learn more.
B2BJan 17, 2014 12:26 PM By Tim Parry
By mining the social web, Leadspace helps B2B marketers and sales teams accurately predict company purchase intent.
B2BJan 02, 2014 10:04 AM By Tim Parry
Staples announced its latest “reinvention” campaign today with the launch of “Make More Happen,” a new tagline and campaign focused on how Staples’ expanded product assortment will help your businesses succeed.
B2BNov 25, 2013 12:51 PM By MCM Staff
With this integration, customers will be able to view, measure and build personalized retargeting campaigns based on organization names, industries and firmographic details.
B2BNov 20, 2013 12:54 PM By Tim Parry
Latest Research Report From the University of Dayton and TriComB2B Also Indicates Initial Purchase Price Becoming Less Important
B2BNov 20, 2013 12:46 PM By Tim Parry
Staples as a whole did $6.1 billion in sales during its fiscal third quarter. However, that equates to a decrease of 3.8% compared to the same period in 2012. Its ecommerce and B2B sales, however, were positive.
B2BNov 18, 2013 3:55 PM By Bill Onion
The ecommerce relationship between manufacturers and their resellers/distributors has traditionally been tricky. But what if the win-win solution was leveraging the resources and power of the manufacturer to set up ecommerce sites for the resellers? Here’s what it would take.
B2BNov 05, 2013 1:11 PM By Tim Parry
True partnerships substantially more likely to drive growth
B2BOct 31, 2013 10:41 AM By Tim Parry
A profound shift in customer behavior from offline to online channels is fundamentally changing the way in which B2B merchants interact with, sell products and services to, and build loyalty with their B2B customers, according to a Forrester study commissioned by ecommerce solutions provider hybris. The study says that new online driven and omnichannel-centric paradigm […]
B2BOct 30, 2013 3:31 PM By MCM Staff
B2B companies find it easier to build loyalty with online-only than offline-only customers according to research commissioned by hybris.
by Mike Ward
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