The ecommerce relationship between manufacturers and their resellers/distributors has traditionally been tricky. But what if the win-win solution was leveraging the resources and power of the manufacturer to set up ecommerce sites for the resellers? Here’s what it would take.
True partnerships substantially more likely to drive growth
A profound shift in customer behavior from offline to online channels is fundamentally changing the way in which B2B merchants interact with, sell products and services to, and build loyalty with their B2B customers, according to a Forrester study commissioned by ecommerce solutions provider hybris. The study says that new online driven and omnichannel-centric paradigm […]
B2B companies find it easier to build loyalty with online-only than offline-only customers according to research commissioned by hybris.
Quill.com, named Sergio Pereira as president. Pereira replaces Mike Patriarca, who was named senior vice-president, global transformation for parent company Staples, Inc.
Contrary to popular belief, social media in the business-to-business community is not dead. In fact, to many B2Bers, social media is an excellent tool used for gaining brand awareness, customer acquisition, lead generation, customer loyalty/retention, and thought leadership.
There are many killers that can bring about the death of a crosschannel marketing effort at different stages in its development. Here’s how to avoid them.
Home goods retailer Wayfair.com has joined forces with Quill a B2B office provider, to offer a selection of home and office products on Quill.com, according to a press release.
There are five key data points to consider with the B2B buyers journey, according to this infographic by Madison Logic. A couple of key points, according to the infographic are that 50% of leads are qualified but not yet ready to buy, only 25% of leads are legitimate and should advance to sales.
When it comes to the buying preferences of B2B shoppers, suppliers need to start creating an online shopping experience similar to those in the B2C world. Translation: B2B websites need to be easy to use.
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