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B2BNov 25, 2013 12:51 PM By MCM Staff
With this integration, customers will be able to view, measure and build personalized retargeting campaigns based on organization names, industries and firmographic details.
B2BNov 20, 2013 12:54 PM By Tim Parry
Latest Research Report From the University of Dayton and TriComB2B Also Indicates Initial Purchase Price Becoming Less Important
B2BNov 20, 2013 12:46 PM By Tim Parry
Staples as a whole did $6.1 billion in sales during its fiscal third quarter. However, that equates to a decrease of 3.8% compared to the same period in 2012. Its ecommerce and B2B sales, however, were positive.
B2BNov 18, 2013 3:55 PM By Bill Onion
The ecommerce relationship between manufacturers and their resellers/distributors has traditionally been tricky. But what if the win-win solution was leveraging the resources and power of the manufacturer to set up ecommerce sites for the resellers? Here’s what it would take.
B2BNov 05, 2013 1:11 PM By Tim Parry
True partnerships substantially more likely to drive growth
B2BOct 31, 2013 10:41 AM By Tim Parry
A profound shift in customer behavior from offline to online channels is fundamentally changing the way in which B2B merchants interact with, sell products and services to, and build loyalty with their B2B customers, according to a Forrester study commissioned by ecommerce solutions provider hybris. The study says that new online driven and omnichannel-centric paradigm […]
B2BOct 30, 2013 3:31 PM By MCM Staff
B2B companies find it easier to build loyalty with online-only than offline-only customers according to research commissioned by hybris.
B2BOct 11, 2013 11:26 AM By Daniela Forte
Quill.com, named Sergio Pereira as president. Pereira replaces Mike Patriarca, who was named senior vice-president, global transformation for parent company Staples, Inc.
B2BAug 14, 2013 4:44 PM By Erin Lynch
Contrary to popular belief, social media in the business-to-business community is not dead. In fact, to many B2Bers, social media is an excellent tool used for gaining brand awareness, customer acquisition, lead generation, customer loyalty/retention, and thought leadership.
B2BJul 27, 2013 3:35 PM By Jai Williams
There are many killers that can bring about the death of a crosschannel marketing effort at different stages in its development. Here’s how to avoid them.
Posted 6 hours ago
Posted 6 hours ago