B2B ARCHIVE

OfficeMax Upgrades B2B Customer Experience  May 01, 2013 7:23 PM By Erin Lynch

OfficeMax has announced a new search engine, with content and navigation improvements on its new B2B site, OfficeMaxWorkplace.com, to deliver a faster and more streamlined online shopping experience.

B2B Marketers Need to Step Up Their Social Media Game  Apr 17, 2013 7:32 PM By Erin Lynch

A new report has found that when it comes to social media, the business-to-business community is still trying to find its footing. According to this infographic created by B2B Marketing, only 38% of B2B companies have a defined social media strategy.

United Stationers Reports First Quarter 2013 Results  Apr 02, 2013 7:50 PM By Tim Parry

United Stationers Reports First Quarter 2013 Results (via PR Newswire) DEERFIELD, Ill., April 22, 2013 /PRNewswire/ — United Stationers Inc. (NASDAQ: USTR) reported results for the first quarter 2013. First Quarter Financial Summary Net sales of $1.25 billion were flat to the prior year’s first quarter sales after adjusting for one less workday in the […]

B2B Marketing and the Cheap Tchotchke Mistake  Mar 27, 2013 3:13 PM By Eric Wittlake (b2bdigital.net)

Event marketing, and the tchotchkes that go with it, are common in B2B marketing. However, most tchotchkes are just short of trash with your logo on it. Here are four ways you can improve your tchotchkes along with examples of the mistakes others have made. Read Original Article

The Looming Disruption of B2B Marketplaces  Mar 26, 2013 4:02 PM By Steven Kramer

The launch of AmazonSupply last April was touted by some industry experts as a win for B2B brands eager to claim their share of the online marketplace.

OfficeMax and Office Depot Merger Could Lead to Price Cutting and Re-branding  Feb 21, 2013 1:43 PM By Daniela Forte

Industry experts predict price cutting, store closings and possible re-branding will be part of a merged Office Max and Office Depot as they go after some of their biggest competitors in the office supply industry.

Ecommerce Executive Summary: Mobile, Tablet and Social Drive Growth  Feb 21, 2013 7:53 AM By MCM staff

Ecommerce continues to grow as a B2B and B2C sales channel in an ever-evolving sales landscape. In this executive summary report, learn

Amazon Redshift Available To The Masses  Feb 15, 2013 11:57 AM By Daniela Forte

Amazon Web Services Inc., announces its making available its data warehouse Amazon Redshift to customers. Redshift was first introduced in November of last year and could pose a possible threat to its competitors.

B2B Tech Videos Can Help Boost Sales  Feb 07, 2013 2:50 PM By Erin Lynch

According to research conducted by IDG Research Services, 95% of B2B tech buyers watch tech-related videos and those views have a direct correlation to purchasing behaviors. In this infographic from IDG, you will learn more about this demographic and the actions they take after viewing. You will also learn the top five reasons why B2B buyers watches tech videos.

Brand-Building In A Rapidly Changing Channel Mix  Feb 04, 2013 8:03 PM By Paul Becker

With increased transactional, digital, mobile, content, social network and promotional marketing, how can marketers and merchants continue to differentiate, build brands and attack commoditization? Here is a five-step process you can use to differentiate and build brands across a changing channel mix.






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