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B2BMar 27, 2013 3:13 PM By Eric Wittlake (b2bdigital.net)
Event marketing, and the tchotchkes that go with it, are common in B2B marketing. However, most tchotchkes are just short of trash with your logo on it. Here are four ways you can improve your tchotchkes along with examples of the mistakes others have made. Read Original Article
B2BMar 26, 2013 4:02 PM By Steven Kramer
The launch of AmazonSupply last April was touted by some industry experts as a win for B2B brands eager to claim their share of the online marketplace.
B2BFeb 21, 2013 1:43 PM By Daniela Forte
Industry experts predict price cutting, store closings and possible re-branding will be part of a merged Office Max and Office Depot as they go after some of their biggest competitors in the office supply industry.
B2BFeb 21, 2013 7:53 AM By MCM staff
Ecommerce continues to grow as a B2B and B2C sales channel in an ever-evolving sales landscape. In this executive summary report, learn
B2BFeb 15, 2013 11:57 AM By Daniela Forte
Amazon Web Services Inc., announces its making available its data warehouse Amazon Redshift to customers. Redshift was first introduced in November of last year and could pose a possible threat to its competitors.
B2BFeb 07, 2013 2:50 PM By Erin Lynch
According to research conducted by IDG Research Services, 95% of B2B tech buyers watch tech-related videos and those views have a direct correlation to purchasing behaviors. In this infographic from IDG, you will learn more about this demographic and the actions they take after viewing. You will also learn the top five reasons why B2B buyers watches tech videos.
B2BFeb 04, 2013 8:03 PM By Paul Becker
With increased transactional, digital, mobile, content, social network and promotional marketing, how can marketers and merchants continue to differentiate, build brands and attack commoditization? Here is a five-step process you can use to differentiate and build brands across a changing channel mix.
B2BFeb 04, 2013 7:48 PM By Sarah Kicinski
Using the excitement of special occasions, businesses from any industry can achieve boosts in revenue throughout the year, and help your business grow long-term with each boost you generate. Here’s how PostcardMania generated $120,000+ off a Valentine’s Day mailing to 500 people in 2012.
B2BJan 28, 2013 4:27 PM By MCM staff
Expanding into new regions is an essential growth strategy for many B2B companies, but it’s not easy to get it right. There are many factors to consider, from finding the right skills to getting your marketing activities aligned to local cultures and customer needs. This infographic from Marketo will help guide you through your priorities in the first 100 days of your international market expansion.
B2BJan 23, 2013 4:29 PM By MCM staff
The digital marketing landscape has drastically shifted in the last year, and therefore so have online marketing strategies. Optfiy’s infographic on B2B online marketing trends in 2012 includes findings from its research around Google’s search market share, Google’s “Not Provided” update, trends in paid search, traffic and leads from social media, and more.