B2B ARCHIVE

How is B2B Marketing Changing?  Dec 17, 2012 8:19 PM By MCM staff

Are you looking to make cuts in your B2B marketing budget? Lisa Shepard, CEO of the Mezzanine Group, shares several ideas in this video including using social media, taking spending away from print materials, look at trade show budgets, and making paid search adjustments. But most important to keep in mind, she said, is that

ComScore: Green Monday Spending Jumps 13%  Dec 13, 2012 6:46 PM By MCM staff

Green Monday (Dec. 10) reached $1.275 billion in spending, up 13 percent vs. last year and ranking as the third heaviest online spending day for the season-to-date after Cyber Monday ($1.465 billion) and Tuesday, Dec. 4 ($1.362 billion), according to figures released by online measurement service comScore.

How to Make the Most Out of B2B Prospecting Calls  Dec 06, 2012 10:10 PM By MCM staff

George Clay, principle at Marketing Direct, Inc., said telemarketing, or what he calls

How Cross Channel is Crossing Over  Dec 01, 2012 10:30 AM By MCM staff

Entrants for the 27th MCM Awards showed us that reaching out to your customers is no longer about catalogs and websites. It

Study: B2B Purchasers Demand B2C Ecommerce Experience  Nov 29, 2012 8:56 PM By Jim Tierney

A whopping 94% of B2B purchasers surveyed in the 2012 hybris State of B2B Ecommerce study said suppliers need to create an online buying experience as simple as using a B2C website.

10 Rules for Using Social Media in B2B  Nov 24, 2012 2:23 AM By MCM staff

 

How B2B Merchants Use Social Media  Nov 23, 2012 11:27 PM By MCM staff

We know the potential of social media to drive brand awareness, but are B2B merchants using social media to drive demand generation as well? This infographic from Eloqua digs deep into how B2B merchants use social media to promote, engage and sell.

Baudville Acquires hi5 Recognition  Nov 22, 2012 12:49 AM By Jim Tierney

B2B merchant Baudville, which specializes in employee recognition products, has acquired a majority stake in hi5 Recognition

The B2B Lead Generation Manifesto  Nov 08, 2012 11:47 PM By MCM staff

In this infographic, Unbounce brings you 5 principles that should be obeyed by every B2B marketing company trying to generate and nurture leads for their business or clients.






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