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B2B ARCHIVE

Baudville Acquires hi5 Recognition  Nov 22, 2012 12:49 AM By Jim Tierney

B2B merchant Baudville, which specializes in employee recognition products, has acquired a majority stake in hi5 Recognition

The B2B Lead Generation Manifesto  Nov 08, 2012 11:47 PM By MCM staff

In this infographic, Unbounce brings you 5 principles that should be obeyed by every B2B marketing company trying to generate and nurture leads for their business or clients.

Sandy Caused Service Delays for New Pig  Nov 06, 2012 9:34 PM By Jim Tierney

Industrial cleanup supplies B2B merchant New Pig experienced some delivery service delays

Inbound Freight Could Be Affected by Hurricane Sandy  Nov 01, 2012 12:41 AM By Jim Tierney

As much of the East Coast seeks to recover from the devastation of Hurricane Sandy, the storm’s wake could have a significant impact on inbound freight as Black Friday looms less than a month away.

Selling Through Social Media to Close More Leads  Oct 31, 2012 9:57 PM By MCM staff

Social selling is about recognizing that the buying process is controlled by a better informed and more connected customer. While sales remain a relationship-driven business, the power of “who you know” is trumped by “what you know about who you know.” The new social customer is demanding relevance from sales people, expecting them to know about them, their companies, and their needs before engaging. This has heightened the need for comprehensive sales intelligence that brings together both traditional data and social media. It is imperative that sales professionals leverage the social web to actively listen, engage, and add value to the customer conversation. Your customer expects you to know at least as much about them as they do about you.

How to Improve B2B Content Marketing  Oct 25, 2012 2:07 AM By Jim Tierney

B2B merchants are spending more money and time on content marketing. Find out what this new research shows for B2B companies and their efforts to improve content marketing.

6 Social Media Tips for B2B Merchants  Oct 18, 2012 7:55 PM By MCM staff

Social media may be relatively new, especially to the B2B world, but its impact has been incredibly significant in recent years. Here are six things B2B merchants that are looking to get started with social media (or are looking to grow your social media presence) can do.

The Social Behavior of B2B Customers  Oct 17, 2012 8:58 PM By Erin Lynch

When it comes to the social media patterns of business-to-business customers, it’s hard to understand who is using what and why. Take a look at this infographic from the eCreative Internet Marketing Blog to get a better insight on you customers social behavior.

Storify: Tweets from #DMA12, Part 1  Oct 16, 2012 4:48 PM By MCM staff

Tweets from #DMA12 part 1 October 13, 14 and 15, 2012 tweets from DMA Annual Storified by MultichannelMerchant

What Makes a Perfect B-to-B Blog Post  Oct 11, 2012 9:26 PM By Erin Lynch

Besides creating interesting, relevant and timely content on their site, business-to-business bloggers need to pay special attention to this infographic from Eloquoa which points out some of the main mechanics that go into creating that perfect b-to-b blog post.






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