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B2BOct 31, 2012 9:57 PM By MCM staff
Social selling is about recognizing that the buying process is controlled by a better informed and more connected customer. While sales remain a relationship-driven business, the power of “who you know” is trumped by “what you know about who you know.” The new social customer is demanding relevance from sales people, expecting them to know about them, their companies, and their needs before engaging. This has heightened the need for comprehensive sales intelligence that brings together both traditional data and social media. It is imperative that sales professionals leverage the social web to actively listen, engage, and add value to the customer conversation. Your customer expects you to know at least as much about them as they do about you.
B2BOct 25, 2012 2:07 AM By Jim Tierney
B2B merchants are spending more money and time on content marketing. Find out what this new research shows for B2B companies and their efforts to improve content marketing.
B2BOct 18, 2012 7:55 PM By MCM staff
Social media may be relatively new, especially to the B2B world, but its impact has been incredibly significant in recent years. Here are six things B2B merchants that are looking to get started with social media (or are looking to grow your social media presence) can do.
B2BOct 17, 2012 8:58 PM By Erin Lynch
When it comes to the social media patterns of business-to-business customers, it’s hard to understand who is using what and why. Take a look at this infographic from the eCreative Internet Marketing Blog to get a better insight on you customers social behavior.
B2BOct 16, 2012 4:48 PM By MCM staff
Tweets from #DMA12 part 1 October 13, 14 and 15, 2012 tweets from DMA Annual Storified by MultichannelMerchant
B2BOct 11, 2012 9:26 PM By Erin Lynch
Besides creating interesting, relevant and timely content on their site, business-to-business bloggers need to pay special attention to this infographic from Eloquoa which points out some of the main mechanics that go into creating that perfect b-to-b blog post.
B2BOct 09, 2012 12:56 AM By Jim Tierney
Steve DelBianco, executive director of NetChoice, said there is “big momentum” for federal legislation that would allow states to require online retailers to collect sales tax
B2BOct 01, 2012 11:32 PM By Erin Lynch
No matter where you go in the marketing world, you can
B2BSep 24, 2012 5:51 PM By MCM staff
B-to-B, $10 Million to $75 Million The campaign: To increase loyalty, retention, and new orders, epromos wanted to get some of BIC
B2BSep 20, 2012 4:43 PM By Richard H. Levey
The obvious difference between business-to-business and consumer websites is the immediacy of conversion. B-to-b sales cycles are usually much longer, and often incorporate live salespeople and multiple decision makers.