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B2BSep 20, 2012 4:43 PM By Richard H. Levey
The obvious difference between business-to-business and consumer websites is the immediacy of conversion. B-to-b sales cycles are usually much longer, and often incorporate live salespeople and multiple decision makers.
B2BAug 12, 2012 7:07 AM By Mary Ann Kleinfelter
Wise marketers have discovered that cleaning b-to-b data, especially physical locations and/or email addresses is well worth it because you can save money. You can make better decisions using clean data, and you can make a better impression with customers when they see you take good care of their data. You can even personalize offers, making them more relevant and increasing sales.
B2BJul 31, 2012 7:55 PM By Erin Lynch
Geoff Batrouney Geoff is the executive vice president, of Estee Marketing Group, a company that specializes in List Management, List Brokerage, campaign/donor analyses, Insert Media Management and Brokerage covering all aspects of …
B2BJul 19, 2012 9:33 PM By Erin Lynch
When it comes to traditional business-to-business catalogs things can get boring. It’s generally pages and pages filled with products, prices and a few images of putting those products to use. Generally most business-to-business sellers take the simple and safe approach, but there is one company, New Pig, that refuses to stay inside the lines.
B2BJul 13, 2012 11:04 PM By Tim Parry
The 13th Annual MeritDirect Business Mailers’ Co-op and Interactive Marketing Conference was held July 11-13 in White Plains, NY. The event was a hotbed for Twitter activity. Here’s what tweeters had to talk about at the co-op:
B2BJul 12, 2012 3:39 PM By Mary Ann Kleinfelter
An easy way to answer the second question is to look at one of the major choices of social media for b-to-b marketers, LinkedIn. It has been reported that LinkedIn, while clearly not the size of other, larger social media channels, is growing at a faster rate and produces high quality visit-to-lead conversion rates.
B2BJul 05, 2012 1:42 AM By Bill Onion
Any business-to-business organization deploying an ecommerce site that forgets its sales personnel is asking for trouble.
B2BJun 15, 2012 10:17 PM By Mary Ann Kleinfelter
Because of the high cost today of generating business-to-business leads and customers today, retention is critical. Even though it is critical, you know you cannot spend more than you can recover in ROI. How do you boost retention and achieve a good ROI?
B2BJun 02, 2012 7:20 AM By Tim Parry
How will AmazonSupply.com will play out in the business-to-business marketplace? Here’s Monsoon Commerce vice president of marketing Casey Carey’s take.
B2BMay 28, 2012 10:15 PM By Bill Onion
Because it can be so daunting, some organizations choose the path of least resistance and duplicate the ERP data and business logic into the ecommerce system, leaving the two systems decoupled. Unfortunately, this decoupling opens the door to a host of headaches, and companies find themselves wrestling with data replication and timing errors. Understanding and following a few golden rules will ensure that the b-to-b ecommerce site complements the ERP system, and does not try to replace it.