Search: Adding Real ROI to eCommerce Sites

Feb 03, 2010 11:30 PM  By

Search: Adding Real ROI to eCommerce Sites
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If the recent holiday shopping season was any indication, the online channel will continue to gain in importance for retailers worldwide. While final numbers for the 2009 holiday season are being tallied, early estimates suggest growth in e-commerce sales, which grew 15.5% over the 2008 holiday season – quite a contrast compared to 3.6% growth for the overall retail industry (see MasterCard Advisors Spending Pulse, reported in Wall Street Journal, December 28, 2009).

With more consumers turning to the web and finding endless options for making online purchases, providing the best possible user experience will be more critical than ever. Fast, accurate, user-friendly search engines on retail websites play a huge role in distinguishing good shopping experiences from bad ones.

During this hour-long webinar, you’ll first hear from Joyce Wu, Partner at Market Strategy Group, on their recently published whitepaper, Search for Revenue: Leveraging Powerful Search to Boost eTail Sales. Then, Vijay Koduri, Product Marketing Manager at Google Enterprise, will provide a quick overview of Google Commerce Search, a new website search offering designed specifically for large online retailers in response to the growing importance of website search relevancy and speed.

Attendees will learn:

  • Why site search is more important today than ever before, what makes “good” search, and the gains that winning eTail sites can expect to reap by implementing or optimizing site search functionality.
  • How Google Commerce Search works and what the key features are of this new product, including Google-quality search relevance and speed.

Please join us for this special look at the importance of search for online retailers and Google’s approach to bringing fast, relevant search results to e-Tail sites.

Register now for this informative live webinar

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Advertorial Webinar
February 3, 2010

1:00 PM ET | 10:00 AM PT
Duration: 60 Minutes

Our Panel


Leslie Bacon
Group Publisher
Penton Marketing Media Group


Joyce Wu
Market Strategy Group LLC

Vijay Koduri
Enterprise Product Marketing Manager

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