Website cart abandonment rates are soaring with the economic downturn, but are you writing off customers prematurely?
Join us for a discussion of ground-breaking research into the concept of purchase delay, or the time it actually takes a shopper to make a purchase after visiting a site.
Shane Keats from the world’s largest dedicated security company McAfee will reveal surprising data about how long it takes customers to “get to yes.” Jeff Goodell from research firm Harris Interactive will share results of a May survey about how online merchants can use trust and security to bring customers in. And Bryan Eisenberg from Website monitoring software vendor FutureNow will offer concrete solutions for e-tailers looking to reduce purchase delay and abandonment.
September 17, 2009
2:00 PM ET | 11:00 AM PT
Duration: 60 MinutesOur Panel
Senior Research Analyst
Technology Research Harris Interactive
Chief Persuasion Officer & Co-Founder
Future Now, Inc.
|Register now for this informative live webinar|
Securing the Sale: Turn Your Site’s Browsers into Buyers
Sep 17, 2009 11:43 PM By MCM staff