Securing the Sale: Turn Your Site’s Browsers into Buyers

Sep 17, 2009 11:43 PM  By


Securing the Sale:
Turn Your Site’s Browsers into Buyers

Register Now
Register now for this informative live webinar

Website cart abandonment rates are soaring with the economic downturn, but are you writing off customers prematurely?

Join us for a discussion of ground-breaking research into the concept of purchase delay, or the time it actually takes a shopper to make a purchase after visiting a site.

Shane Keats from the world’s largest dedicated security company McAfee will reveal surprising data about how long it takes customers to “get to yes.” Jeff Goodell from research firm Harris Interactive will share results of a May survey about how online merchants can use trust and security to bring customers in. And Bryan Eisenberg from Website monitoring software vendor FutureNow will offer concrete solutions for e-tailers looking to reduce purchase delay and abandonment.

Key takeaways

  • The top-five reasons for site abandonment
  • Easy-to-implement security features that can drive trust and sales
  • Examples of average delay time and sales conversions for merchants
  • Three ways to reduce abandonment now

Live Webinar
Tuesday,
September 17, 2009

2:00 PM ET | 11:00 AM PT
Duration: 60 Minutes
Our Panel

Moderator:

Tim Parry
Senior Writer
Multichannel Merchant
Speakers:
Shane Keats
Senior Research Analyst
McAfee, Inc.
.
Jeff Goodell
Research Director
Technology Research Harris Interactive

Bryan Eisenberg

Chief Persuasion Officer & Co-Founder
Future Now, Inc.
Register now for this informative live webinar