Sharpening Your E-Commerce Spend

Nov 19, 2009 10:30 PM  By

Sharpening Your
E-Commerce Spend

Register Now Register now for this informative live webinar

Catalogers’ continued and growing emphasis on the
e-commerce channel has created intense pressure to show a return on their online investment. So it’s up to marketing managers to figure how to maximize their
e-commerce opportunity in a difficult economy.

Curt Barry, President, F. Curtis Barry & Company, will discuss how leading multichannel merchants are improving their ROI. It’s not too late to maximize your holiday season opportunity with best practices like:

  • Increasing site traffic with paid and organic search
  • Expanding your brand reach through s ocial media like Facebook, Twitter, blogs, reviews, community bulletin boards
  • Improving conversion rates through the effective use of e-mail marketing
  • Growing your customer base through the retention and reactivation of web, catalog and store buyers
  • Adopting technology to create efficiencies while allowing scarce internal resources to focus on core merchandising and marketing activities

Join this 60-minute webinar and find out how to sharpen your e-commerce spend.

Register now for this informative live webinar


Live Webinar
Thursday,
November 19, 2009

2:00 PM ET | 11:00 AM PT
Duration: 60 Minutes


Our Panel


Moderator:

Tim Parry
Senior Writer
Multichannel Merchant


Speakers:

Curt Barry
President
F. Curtis Barry & Company

Gary Black
GM, North America
Truition


Copyright 2009 Penton Media. All rights reserved.