Triggered Emails: How Merchants Successfully Automate Email Campaigns

Jun 24, 2010 12:08 AM  By

Today, delivering “the right message at the right time” has become paramount. Social media competes for more of your customers’ attention, and their inboxes are inundated with undifferentiated “batch and blast” messages.

Automated trigger-based emails are a key “must-do” approach to increasing consumer relevance and marketing ROI. In fact, emails triggered by customer website behavior deliver more than nine times the revenue than standard broadcast emails, according to a JupiterResearch study (now Forrester Research).

Attend this free Webinar to learn how companies are supplementing their broadcast and targeted email programs with automated emails that dramatically increase revenue from a very low volume of messages. Using minimal resources, the S&S Worldwide team deploys a series of automated and lifecycle messages that generates 40 percent of its email revenue from only 4 percent of its email volume. These messages include a “welcome” email, cart-recovery reminder, product review, shipping/order notifications, reactivation invitation and more.

Loren McDonald, with Silverpop, and Carolyn Nye, who leads S&S Worldwide’s email marketing efforts, will share:

  • Why automated emails are critical to success
  • The most common types of triggered emails
  • Many examples and sample results
  • Detailed best practices on welcome and cart-recovery programs
  • How to sell management on investing up front in triggered programs
  • Where to start and focus your efforts
  • Lessons learned

Presented By:

tim parry
Tim Parry
Senior Writer
Multichannel Merchant
Loren McDonald
Loren McDonald
Vice President,
Industry Relations
Silverpop
Carolyn Nye
Carolyn Nye
Marketing Manager
S&S Worldwide